Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Spark PHD Turns a Bad Day into a Good Day with Disney

Spark PHD Turns a Bad Day into a Good Day with Disney

Spark PHD has turned a bad day into a good day for unsuspecting motorists in a humorous and engaging parking ticket stunt, as part of its promotion for upcoming Walt Disney Studios film Alexander and the Terrible, Horrible, No Good, Very Bad Day.

To promote the launch of the film, Spark PHD placed hundreds of what looked like parking tickets onto cars at Sylvia Park Shopping Centre, Auckland. On further inspection, the recipient realised that it was not a parking ticket but a free ticket to see the film, or a plane ticket with a value of up to $200.

Kelly Beange, Media Director at Spark PHD, says: “We all know the feeling you get when you see that white piece of paper tucked under your windscreen wiper, so we wanted to take that emotion and flip it on its head. Across the agency we are always looking for creative ways for our clients to engage with audiences, and we knew this was an opportunity for us to have some fun.”

Capturing the stunt on film, as well as the public’s comical reactions, the promotional activity struck a chord with motorists who were all too familiar with the dreaded feeling of being hit with a fine.

Susan Leigh, Marketing Manager at Walt Disney Studios NZ, says: “We had a great reaction from motorists on the day, who were all great sports, and we’re thrilled with the response from people who have seen the video.”

You can view the video here: https://www.youtube.com/watch?v=g_XYEIvH-PI&feature=youtu.be

Starring Steve Carell and Jennifer Garner, Alexander and the Terrible, Horrible, No Good, Very Bad Day follows a young boy named Alexander and his family who all find themselves living through their own nightmare-ish day. The film is released nationwide on 4 December.

Spark PHD is an award-winning agency with proven expertise in meeting the business needs of a wide range of local and international brands. As part of PHD Group, Spark PHD delivers a depth of expertise and integrated media, digital, and PR and activation solutions that set it apart.

ends

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Covid-19, 17/9: 1,007 Overall Cases, 4,500,000+ Vaccine Doses Administered


11 new cases of Covid-19 have been identified in Auckland today. 535 so far have recovered from their cases in Auckland alongside 15 of 17 in Wellington... More>>

ALSO:

Gordon Campbell: On the moral and scientific case against Covid booster shots


A year ago, a Covid vaccine was still on humanity’s wish list. Now, we’re basing our economic planning - and the safety of opening our borders – on the ability of the new Covid vaccines to reduce infection, hospitalisation and death. Given this reliance and in the face of an evolving virus, there is a lot of anxiety about how well the vaccines protect us, and for how long. Will we need booster shots, and how soon..? More>>



 
 


Trans-Tasman: Quarantine-free travel with Australia to remain suspended for a further 8 weeks
The suspension of quarantine-free travel (QFT) with Australia has been extended, given the current Delta outbreaks, COVID-19 Response Minister Chris Hipkins said today. “When QFT was established with Australia, both our countries had very few recent cases of COVID-19 community transmission... More>>


Auckland: School holidays remain unchanged

School holidays in Auckland will continue to be held at the same time as the rest of the country, starting from Saturday, 2 October, Education Minister Chris Hipkins said today. “I’ve carefully considered advice on the implications of shifting the dates and concluded that on balance, maintaining the status quo is the best course of action... More>>

ALSO:



Government: Timeline confirmed for Emissions Reductions Plan

Cabinet has agreed to begin consulting on the Emissions Reduction Plan in early October and require that the final plan be released by the end of May next year in line with the 2022 Budget, the Minister of Climate Change, James Shaw confirmed today... More>>

ALSO:


Power: Bill Changes Bring Fairness To Charges

A key recommendation of an independent panel to make electricity charges fairer across all households will be put in place, the Energy and Resources Minister Megan Woods has announced... More>>



Government: Parks expiry of licenses, WoFs and regos
As a result of the Delta outbreak, driver licences, Warrants of Fitness (WoFs), Certificates of Fitness (CoFs), vehicle licences (‘regos’) and licence endorsements that expired on or after 21 July 2021 will be valid until 30 November 2021, Transport Minister Michael Wood has announced today... More>>



Child Poverty Action Group: Highest jump in weekly benefit numbers since first lockdown

The current lockdown has triggered the largest weekly increase in benefit recipient numbers since the first lockdown last year, and Child Poverty Action Group is concerned the Government isn't doing enough to assist affected families... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels