Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Rotorua visitor industry riding international wave

Rotorua visitor industry riding international wave

Rotorua: 13 October 2015:

It seems international visitors cannot get enough of Rotorua, with the city’s accommodation providers enjoying their 12th consecutive month (August) of growth in visitor nights by international travellers.

Similarly, the city’s attraction businesses have experienced 14 consecutive months of growth from overseas arrivals, while international visitors’ electronic card expenditure in Rotorua has increased for the 24th month in a row.

Rotorua Lakes Council Economic Growth Portfolio lead, deputy mayor Dave Donaldson, said the visitor industry was Rotorua’s largest employer and was making a significant contribution to the local economy.

“It’s great to see our Rotorua visitor sector consistently outperforming the national average in international growth. These results have been reinforced by a number of bold investment decisions made by our tourism businesses recently, and with more substantial investment projects on the horizon we can look forward to further growth in the months ahead.

“We have every reason to be optimistic that the strong international visitor trends we‘re experiencing at present will continue into a very successful summer season - not only for our tourism industry but for the wider Rotorua business community as a whole.”

The latest Commercial Accommodation Monitor figures released by Statistics New Zealand for August (2015), reveal Rotorua’s commercial accommodation had an increase of 4400 international visitor nights, up 11 per cent on the same month last year, compared to a three per cent increase New Zealand-wide.

For the same period, the Rotorua Attractions and Activities Monitor recorded a 17 per cent increase in visits by international tourists, driven mostly by growth from Chinese visitors (up 9900 visits) and Australians (up 2500).

Destination Rotorua’s international marketing manager Patrick Dault said Rotorua’s visitor industry had been among the best represented regions in New Zealand’s international marketing efforts over recent years.

“Rotorua has built very strong relationships with travel wholesalers across all key international markets. Combined with the continual flow of new and upgraded tourism attractions and activities on offer in Rotorua, it’s not surprising these travel wholesalers have a renewed interest in selling our destination to their clients.”

Regional tourism indicators released by the Ministry of Business, Innovation and Employment for August show growth in the value of electronic card expenditure by international visitors to Rotorua across a wide spread of businesses sectors, not just in the district’s tourism sector.

On top of a 20 per cent increase in international accommodation spending over August last year, and a 28 per cent increase on recreational services, Rotorua recorded a 12 per cent increase in food retailing expenditure and a 151 per cent increase in non-tourism related purchases. Overall, the value of international electronic card expenditure in Rotorua increased 34 per cent compared to just nine per cent New Zealand-wide.

-Ends-

Background: Research and statistics:

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Why Raising Corporate Taxes Has Become A Hot New Political Cause

Surprisingly, “raising taxes” has become a very fashionable political idea in 2021. That’s right. After decades of being seen (at best) as a necessary evil, higher corporate taxes are now being treated as the Great Good Thing that will revive the US economy, re-distribute wealth productively, help to build neglected and decaying public infrastructure, fund public health, address social inequality, restore a sense of community and generally make everyone feel better about the society in which they live... More>>

 

Government: Delivers Next Phase Of Climate Action

The Government is delivering on a key election commitment to tackle climate change, by banning new low and medium temperature coal-fired boilers and partnering with the private sector to help it transition away from fossil fuels. This is the first ... More>>

Government: Independent Experts To Advise On Post-Vaccination Future

The Government is acting to ensure decisions on responding to the next phase of the COVID-19 pandemic are informed by the best available scientific evidence and strategic public health advice. “New Zealand has worked towards an elimination ... More>>

Travel: Trans-Tasman Bubble To Start 19 April

New Zealand’s successful management of COVID means quarantine-free travel between New Zealand and Australia will start on Monday 19 April, Prime Minister Jacinda Ardern announced today. Prime Minister Jacinda Ardern and COVID-19 Response Minister Chris ... More>>

ALSO:


Health: Drug-Testing Law To Be Made Permanent

Interim legislation that is already proving to keep people safer from drugs will be made permanent, Health Minister Andrew Little says. More>>

World Travel: New Zealand Temporarily Suspending Travel From India - PM Jacinda Ardern

Travel into New Zealand from India - including for New Zealand citizens and residents - is being temporarily suspended because of high numbers of Covid-19 cases. More>>

Finance: Crown Accounts Again Better Than Forecast

Hon Grant Robertson Minister of Finance The economic recovery from COVID-19 continues to be reflected in the Government’s books, which are again better than expected. The Crown accounts for the eight months to the end of February 2021 showed both OBEGAL ... More>>

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels