15,000 students have their say on new 'Tidy Kiwi'

New Zealand's much loved anti-littering character is undergoing a makeover and so far over 15,000 students are taking part, the Auckland Litter Prevention Steering Group (ALPSG) said today.

“We're asking students around the country to have their say on the design direction Tidy Kiwi is taking. The public can also take a short survey atwww.beatidykiwi.nz to share their views about litter and being a tidy kiwi,” Richard Leckinger, ALPSG Programme Manager said.

The Auckland Litter Prevention Steering group was formed in 2013 to coordinate a regional inter-agency approach to the prevention of litter and illegal dumping. Part of the project is to revitalise Tidy Kiwi so that a new generation of New Zealanders can discover this iconic identity and come together to protect what we love. We're a collection of central and local government funders on a three year mission to Bring Tidy Kiwi back to life.

“We are testing the designs in cinemas, schools, parks and via surveys; the response has been both overwhelming and extremely gratifying,” Mr Leckinger said.

“Being a tidy kiwi makes me feel grand. Also makes me feel extraordinary”, - 10 year old girl, Te Kauwhata.

“Being a tidy kiwi makes me feel like the happiest, cleanest superhero who helps the environment,” – 8 year old boy, Wellington.

“Being a tidy kiwi makes me feel like I’ve done a humongous thing to make the world a better place. It makes me feel proud,” - 8 year old girl, Auckland.

“Once the new mascot has been finalised, it will be made available for everyone to use to spread the anti-littering message,” Mr Leckinger said.

ENDS

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