Thankyou announce New Zealand launch for Friday 15 June
…but keep plan a secret.

Auckland, New Zealand, June 2018. Two years after the world crowdfunded the launch of Thankyou into New Zealand, the social enterprise announce Friday 15 June as the launch date. While details remain a secret, Thankyou will work with a group of 3,522 Kiwis who signed up to join the launch team and use their influence to help spread the word.

After negotiations with all major New Zealand retailers, New World, Pak’nSave and Four Square will be the first retailers to stock Thankyou’s range with a period of exclusivity before other retailers come on board.

Throughout Thankyou’s nine-year journey the one question the team have been asked more than any other is “When is Thankyou launching into other countries?”. In November 2017, when the former President Obama interviewed Thankyou co-founder and MD Daniel Flynn, this was the question he asked, too.

The social enterprise is known for challenging the status quo, historically doing this through bold and audacious campaigns, like Coles and Woolworths and Chapter One.

Co-founder and MD, Daniel Flynn says we should expect the unexpected.

“The launch of Thankyou New Zealand is bold and audacious but not in the way people have come to expect from us – it’s a first for Thankyou.”

“What we dream of is more than just putting products on supermarket shelves. We dream of a powerful partnership. Two of the smallest countries in population, who bat above their weight globally in sport, entertainment and music, doing something the likes of which the world has never seen before,” said Daniel.

The competition and landscape is tough, so for the social enterprise, the element of surprise is important.

“New Zealanders are known for their ingenuity. It’s widely known that if a product can succeed in New Zealand it can likely succeed anywhere,” said Daniel.

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