Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

WellingtonNZ launches new digital story-telling website

4 December 2019

WellingtonNZ launches new digital story-telling website

WellingtonNZ is taking telling the Wellington region’s story to the next level, launching a new-look website this week.

The new WellingtonNZ.com combines the best visual and written story-telling content from the region, with navigation technology which suggests further relevant content to users the more they use and travel around the site.

The website, which went live this week, is believed to be the first official destination website in the world to use this model.

WellingtonNZ General Manager, Anna Calver, says the way people are using websites has changed dramatically compared to when WellingtonNZ.com was first launched more than a decade ago.

“When WellingtonNZ.com was first developed, it was a directory on where to stay, visit, eat, drink, shop, study, do business and live in Wellington. You could even book your accommodation on the site.

“Since then Google has become more dominant, most local businesses now have their own websites and there has been a huge increase in travel and media sites offering similar information to what we were offering.

“So rather than compete with what others are doing, we’ve created a website that tells stories about Wellington’s best bits. It’s about showcasing the real Wellington, the people, and the place that we all call home - creating great content that people will engage with and share.”

“We want to inspire people to have a Wellington experience, whether that be to visit, study, film, meet or do business. And we want to encourage locals to try a new restaurant, get on a trail, attend an event, and just re-fall in love with their region.”

Wellington Experience design agency DNA Technical Director, John Milmine, says they designed the site with the intention of making it easier for users to explore the site and have something new to read or look at each time they visited.

“The old site was huge, but quite siloed. Our team has been focussed on building a site that creates a view of Wellington which is relevant to each individual user.

“The site can automatically create pages for specific interests and has powerful filtering that both connects and spans the site.”

“While our team has been focussed on the UX, design and development, the WellingtonNZ team have made massive improvements to the content on the site, the quality of the imagery and the introduction of atmospheric video brings the site to life.

“We’re really proud of the outcome and we’re excited for the potential of what we’ve built together. We’re looking forward to seeing it deliver value to every user, which in turn drives value for the region.”

While the main launch is through WellingtonNZ.com, this content and user navigation model is being rolled out over all nine websites managed through WellingtonNZ.


endds

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell : On Dealing With Impeccable, Impeachable Lies

By now, the end game the Republican Senate majority has in mind in their setting of the rules for the impeachment trial of Donald J. Trump is pretty clear to everyone: first deny the Democrats the ability to call witnesses and offer evidence, and then derisively dismiss the charges for lack of evidence. For his part, does former security adviser John Bolton really, really want to testify against his former boss? If there was any competing faction within the Republican Party, there might be some point for Bolton in doing so – but there isn’t. More>>

Published on Werewolf

 
 

WINZ Quarterly Report: More People Getting Into Work

The December quarter benefit numbers released today show the Government’s plan to get people off the benefit and into work is starting to pay off,” Social Development Minister Carmel Sepuloni said. More>>

ALSO:

Changing lives: Boost In Whānau Ora Funding

Whānau throughout New Zealand are set to benefit from an extra three million dollars that will go directly to Whānau Ora Commissioning Agencies, the Minister for Whānau Ora Peeni Henare announced today. More>>

ALSO:


PGF Kaikōura $10.88M: Boost In Tourism & Business

The Provincial Growth Fund (PGF) is investing $10.88 million to boost business and tourism opportunities in Kaikōura, Parliamentary Undersecretary for Regional Economic Development, Fletcher Tabuteau announced today. More>>

ALSO:

Whitebaiting: Govt Plans To Protect Announced

With several native whitebait species in decline the Minister of Conservation Eugenie Sage has today released proposals to standardise and improve management of whitebait across New Zealand. More>>

ALSO:


Education: Resource For Schools On Climate Change

New resource for schools to increase awareness and understanding of climate change... More>>

ALSO:

In Effect April: New Regulations For Local Medicinal Cannabis

Minister of Health Dr David Clark says new regulations will allow local cultivation and manufacture of medicinal cannabis products that will potentially help ease the pain of thousands of people. More>>

ALSO:


Gordon Campbell: On What An Inquiry Might Look Like

Presumably, if there is to be a ministerial inquiry (at the very least) into the Whakaari/White Island disaster, it will need to be a joint ministerial inquiry. That’s because the relevant areas of responsibility seem to be so deeply interwoven... More>>

ALSO:


 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels