Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

WellingtonNZ launches new digital story-telling website

4 December 2019

WellingtonNZ launches new digital story-telling website

WellingtonNZ is taking telling the Wellington region’s story to the next level, launching a new-look website this week.

The new WellingtonNZ.com combines the best visual and written story-telling content from the region, with navigation technology which suggests further relevant content to users the more they use and travel around the site.

The website, which went live this week, is believed to be the first official destination website in the world to use this model.

WellingtonNZ General Manager, Anna Calver, says the way people are using websites has changed dramatically compared to when WellingtonNZ.com was first launched more than a decade ago.

“When WellingtonNZ.com was first developed, it was a directory on where to stay, visit, eat, drink, shop, study, do business and live in Wellington. You could even book your accommodation on the site.

“Since then Google has become more dominant, most local businesses now have their own websites and there has been a huge increase in travel and media sites offering similar information to what we were offering.

“So rather than compete with what others are doing, we’ve created a website that tells stories about Wellington’s best bits. It’s about showcasing the real Wellington, the people, and the place that we all call home - creating great content that people will engage with and share.”

“We want to inspire people to have a Wellington experience, whether that be to visit, study, film, meet or do business. And we want to encourage locals to try a new restaurant, get on a trail, attend an event, and just re-fall in love with their region.”

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

Wellington Experience design agency DNA Technical Director, John Milmine, says they designed the site with the intention of making it easier for users to explore the site and have something new to read or look at each time they visited.

“The old site was huge, but quite siloed. Our team has been focussed on building a site that creates a view of Wellington which is relevant to each individual user.

“The site can automatically create pages for specific interests and has powerful filtering that both connects and spans the site.”

“While our team has been focussed on the UX, design and development, the WellingtonNZ team have made massive improvements to the content on the site, the quality of the imagery and the introduction of atmospheric video brings the site to life.

“We’re really proud of the outcome and we’re excited for the potential of what we’ve built together. We’re looking forward to seeing it deliver value to every user, which in turn drives value for the region.”

While the main launch is through WellingtonNZ.com, this content and user navigation model is being rolled out over all nine websites managed through WellingtonNZ.


endds

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On The US Opposition To Mortgage Interest Deductibility For Landlords


Should landlords be able to deduct the interest on the loans they take out to bankroll their property speculation? The US Senate Budget Committee and Bloomberg News don't think this is a good idea, for reasons set out below. Regardless, our coalition government has been burning through a ton of political capital by giving landlords a huge $2.9 billion tax break via interest deductibility, while still preaching the need for austerity to the disabled, and to everyone else...
More


 
 

Government: Concerns Conveyed To China Over Cyber Activity
Foreign Minister Winston Peters has confirmed New Zealand’s concerns about cyber activity have been conveyed directly to the Chinese Government. “The Prime Minister and Minister Collins have expressed concerns today about malicious cyber activity... More

ALSO:


Government: GDP Decline Reinforces Government’s Fiscal Plan

Declining GDP for the December quarter reinforces the importance of restoring fiscal discipline to public spending and driving more economic growth, Finance Minister Nicola Willis says... More

ALSO:


Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More


Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels


 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.