Local social service provider Weave Hawke’s Bay will next week launch its 2025 Annual Appeal – a month-long campaign encouraging the region to rally together in support of local whānau.

Running from 1–30 June, the appeal aims to raise awareness and funds to meet growing demand for essential services such as counselling, financial mentoring, whānau education and social work.

“We’re seeing more and more Hawke’s Bay people struggling with the rising cost of living, mental distress, and the long tail of cyclone recovery,” says Kerry Henderson, CEO of Weave Hawke’s Bay. “This appeal is about reminding people they don’t have to face these challenges alone – and that anyone can be part of the solution.”

Last year, Weave Hawke’s Bay supported around 2,500 whānau across the region, from Wairoa to Waipukurau. Each donation to the appeal directly funds frontline support for local whānau.

Over the past few years, Hawke’s Bay mum Sarah* has accessed wraparound support including social work, parenting programmes and counselling.

“I thought I was failing as a mum – but Weave helped me realise I was just overwhelmed and needed support,” Sarah says. “Having someone sit beside me, help me prioritise, and remind me I wasn’t alone made all the difference.”

This year’s Annual Appeal will help ensure more whānau like Sarah’s can find strength and stability through tough times.

This is the first appeal under the organisation’s new name. Formerly Napier Family Centre, Weave has been supporting Hawke’s Bay whānau for over 40 years. The new name reflects its kaupapa of connection, strength and resilience, and a commitment to walking alongside whānau from across the region.

“We chose the name Weave because it speaks to connection, strength and resilience,” says Kerry. “When you donate to our Annual Appeal, you become part of that weave – helping create a stronger future for people in our community.”

The campaign will include a Street Appeal on Wednesday 25 June, with volunteers collecting outside local supermarkets, and a wider call for schools, businesses and individuals to get involved.

Ways to support the appeal:

· Donating online at weavehb.org.nz/donate

· Volunteering to collect donations on Street Appeal Day – Wednesday 25 June

· Sharing the campaign on social media

· Hosting a community fundraiser

To learn more or donate, visit weavehb.org.nz

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