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Print Readership – A strong performance

Print Readership – A strong performance with Record Highs.

More New Zealanders read daily newspapers and magazines.

AUCKLAND, 20 February 2002 – More people are reading a daily newspaper on a typical day than ever before, according to the latest *National Readership Survey from ACNielsen Media International.

“Almost 8 out of 10 people aged 15+ will read at least one issue of a daily newspaper in a typical week,” says David Lucas – Group Account Director, ACNielsen Media International. “And in the last year we have seen particularly strong gains in readership amongst males aged 20-39, as newspapers have developed a closer relationship with their readers,” added Lucas.

Sunday newspapers also continue to perform nationally with good increases being
seen in the central region.

In magazine readership, over 70% of all reported titles have enjoyed increases in
readership, and over a third of all magazine titles on the ACNielsen National Readership Survey have hit an all time high.

Mass circulation weeklies have increased their reach in this report, particularly amongst their key target audience of female household shoppers. The New Zealand Woman’s Weekly has returned to the number one position as the most read magazine title in the country, and SkyWatch is now the most read magazine for men aged 10+.

“Almost every monitored every monitored category has shown an increase in overall reach”, said Lucas. “The home/garden/entertaining category continues to perform very strongly now reaching over a third of all people aged 10+,” added Lucas.

From a channel perspective magazine and newspaper scanned retail sales through
supermarkets and organised service stations continue to perform well with an increase of 8.1% on the previous year.

ACNielsen Media International is part of the VNU Media Measurement & Information
Group, the global leader in information services for the media and entertainment industries. Active in more than 40 major markets worldwide, and powered by leading-edge technology and specialised expertise, the Group serves the information and marketing needs of the television and radio industries, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. The Media Measurement & Information Group is part of VNU, one of the world’s leading media and information companies. VNU employs more than 35,000 people and has annual revenues of approximately EUR 4 billion.

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