DB Breweries Launches Innovative Beer Offering

28 JUNE 2002

DB Breweries Limited, brewer of some of the country’s most successful beer brands, has launched New Zealand’s first range of fruit flavoured beers.

Hopper, a five per cent alcohol beer, has three distinct flavour offerings – Peach, Citrus and Berry. Each features a significantly less bitter taste profile than standard beers.

DB Breweries Limited’s managing director, Brian Blake, believes this will ensure Hopper’s success among a wider consumer base.

“During the developmental phase we researched local palates and investigated international trends. Our findings indicated that some consumers – including women - are demanding a less bitter taste profile in their choice of beverage and that slightly sweeter styles are more likely to appeal to non-traditional beer drinkers. We believe Hopper meets that need and we are confident of its success.”

Mr Blake says DB Breweries is focused on delivering innovative, quality products in an increasingly competitive beer market.

“DB Breweries has a long history of producing quality, award-winning beer. We are continuing to invest in new technology to ensure we remain cutting edge and our $60 million redevelopment of Waitemata Brewery, which is scheduled for completion in September, is testament to this.”

Hopper was developed and brewed at Waitemata Brewery and its launch was undertaken in just nine months. The highly successful Monteith’s Summer Ale was also a key indicator to DB Breweries as to the changing palate of the New Zealand consumer and the opportunities this highlighted.

Hopper retails for $7.99 a four-pack and is available through supermarkets, liquor stores and leading restaurants and bars.

ENDS

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