Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Growing Business Through Design

10 October 2002
Growing Business Through Design

Getting business to understand how using design can help them lift their growth rates is the main aim of the Design Research Report project launched today says Industry New Zealand’s General Manager, Industry Development, Dr Neil Maxwell

The research project will question selected New Zealand manufacturing, Information and Communication Technology and biotechnology companies regarding their perceptions of design.

“Design is critical to the process of adding value to our products and differentiating them in the global market.

“Getting these companies’ feedback on how they view design is essential if we are to champion design as a key part of the business process of companies wanting to compete on the world stage. It’s one of the best ways to consistently deliver innovative, world-class products and services to the world,” said Dr Maxwell

The research will also examine the misconceptions many businesses have about design and how companies can be informed to better utilise the benefits of design.

“Companies out there need to view a design-led approach to business as an investment in their future. Design has the potential to be an integral and beneficial part of product development,“ said Dr Maxwell.

Responses from the companies will be used to develop strategies to increase understanding between designers and companies.

Design is seen as a core part of the government’s Growth and Innovation Framework, which highlights the importance of creative industries in New Zealand.

“New Zealand needs to build on successful, creative ideas to grow the economy. The key to our long-term success is more companies making innovative, customer focused products – using design is key to that,” said Dr Maxwell

The research is an initiative of the government appointed Design Industry Taskforce. The taskforce aims to improve the perceptions of design and make companies aware of the benefits of a design-led approach to business.

For more information on the Design Industry Taskforce and their work, please visit:

www.industrytaskforces.govt.nz

Ends/…

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Smelter: Tiwai Deal Gives Time For Managed Transition

Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed to working on a managed transition with the local community,” Grant Robertson said. More>>

ALSO:

Economy: Strong Job Ad Performance In Quarter Four

SEEK Quarterly Employment Report data shows a positive q/q performance with a 19% national growth in jobs advertised during Q4 2020, which includes October, November and December. Comparing quarter 4, 2020, with the same quarter in 2019 shows that job ad volumes are 7% lower...More>>

NIWA: 2020 - NZ’s 7th-warmest Year On Record

The nationwide average temperature for 2020, calculated using stations in NIWA’s seven-station temperature series which began in 1909, was 13.24°C (0.63°C above the 1981–2010 annual average). New Zealand’s hottest year on record remains 2016, when... More>>

Quotable Value New Zealand: Property Market Set To Cool From Sizzling To Warm In 2021

Nostradamus himself could not have predicted the strange series of events that befell our world in 2020 – nor the wild trajectory of New Zealand’s property market, which has gone from “doom and gloom” to “boom and Zoom” in record time. Even ... More>>

PriceSpy: Research Reveals How Shopping Behaviours Have Changed This Christmas

According to a new survey* from PriceSpy , almost 50 per cent of Kiwis are looking to shop locally this Christmas in light of Covid-19; The research also found consumers are changing their shopping habits, with one in seven (14 per cent) getting super-organised ... More>>

Commerce Commission: Noel Leeming Group Warned For Making Delivery Representations Without Reasonable Grounds During COVID-19 Lockdown

Noel Leeming Group has been warned by the Commerce Commission for making delivery representations about two products which, in the Commission’s view, it did not have reasonable grounds for at the time the representations were made. The warning ... More>>