Tauranga Commercial Radio Audience Survey 2002
FOR IMMEDIATE RELEASE
29th October 2002
Tauranga Commercial Radio Audience Measurement Survey 2002
The Tauranga 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.
This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 120,200 people aged over 10 years in the Tauranga survey area used for the Radio Audience Measurement Survey. Of these 120,200 people, 88.4% of them listen to a commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,095 people aged 10 years and over has found that Classic Hits 95BOPFM has the most listeners each week, with 32,800 different people tuning in each week. 99.8 The Edge moves to second place with 28,600 different listeners each week, followed by ZM89.8 who move up to third place with 20,000 listeners. The Rock 94.4FM retains fourth place with 19,800 listeners and 94.3 Coastline FM moves to fifth place with 19,700 different listeners each week.
The commercial radio station with the highest market share in the Tauranga area continues to be 95BOPFM with a 19.6% share of the market. 99.8 The Edge retains second place with a 13.3% share of commercial radio listening in Tauranga, followed by the Rock 94.2FM retaining third place with a 10.8% share. Newstalk ZB moves up to fourth place with a 9.0% share and 93.4 Coastline FM moves to fifth in the market with a 7.5% share of commercial radio listening in Tauranga.
Breakfast results show Classic Hits 95BOPFM gaining highest share, with a 22.6% share of the commercial radio breakfast market. Newstalk ZB moves up to second place at breakfast with a 13.2% share, followed by The Rock 94.2FM moving up to third place with a 10.0% share. 99.8 The Edge moves to fourth place this round with a 9.9% share of the breakfast market. Radio Pacific moves up to fifth placing at breakfast with a 9.5% share of the commercial radio breakfast market.
The margin of error on these results is „b 3.0%
Further details of the survey and results for all subscribing commercial radio stations in the Tauranga market can be found at www.radios.co.nz