Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Northland Radio Audience Measurement Survey 2002


Northland Commercial Radio Audience Measurement Survey 2002

The Northland 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 95,400 people aged over 10 years in the Northland survey area used for the Radio Audience Measurement Survey. Of these 95,400 people, 83.8% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,116 people aged 10 years and over has found that KCC FM continues to have the most listeners each week, with 39,200 different people tuning in each week. The Edge retains second place with 26,000 different listeners each week, followed by Classic Hits Northland at third place with 20,000 listeners. Radio Pacific moves up to fourth place with 14,000 listeners, and ZM 93.1 moves to fifth place with 11,700 different listeners each week.

The commercial radio station with the highest market share in the Northland area continues to be KCC FM with a 29.3% share of the market. The Edge retains its second placing with a 19.9% share of commercial radio listening in Northland, followed by Classic Hits Northland at third place with a 10.8% share. Radio Pacific moves up to fourth place with an 9.7% share and Radio Sport moves up to fifth in the market with an 5.2% share of commercial radio listening in Northland.

Breakfast results show KCC FM gaining highest share, with a 31.6% share of the commercial radio breakfast market. The Edge move up to second place at breakfast with a 17.7% share, followed by Classic Hits Northland who move to third place with a 12.8% share. Radio Pacific moves up to fourth place this round with a 9.4% share of the breakfast market, followed by ZM 93.1 moving to fifth placing at breakfast with a 5.4% share of the commercial radio breakfast market.

The margin of error on these results is ± 2.9%

Further details of the survey and results for all subscribing commercial radio stations in the Northland market can be found at http:// http://www.radios.co.nz


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Statistics: Annual Inflation Hits A Three-decade High At 5.9 Percent
The consumers price index increased 5.9 percent from the December 2020 quarter to the December 2021 quarter, the biggest movement since a 7.6 percent annual increase in the year to the June 1990 quarter, Stats NZ said today... More>>



Digitl: Bumper year ahead for NZ IT sector

Gartner says New Zealand spending on technology products and services will grow 7.4 percent this year. The company’s latest forecast says the market will total NZ$15.3 billion in 2022... More>>



Fonterra: Lifts Forecast Farmgate Milk Price Range

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range to NZD $8.90 - $9.50 per kgMS, up from NZD $8.40 - $9.00 per kgMS. This increases the midpoint of the range, which farmers are paid off... More>>



Skoltech: Study Probes Earth’s Turbulent Past To Explain Where Oceans Came From

The origin of water on our planet is a hot question: Water has immense implications for plate tectonics, climate, the origin of life on Earth, and potential habitability of other Earth-like planets. In a recent study in Physical Review Letters, a Skoltech professor and his Chinese colleagues suggest... More>>


Statistics: Household Net Worth Grows In The September 2021 Quarter But At A Slower Pace Compared To March 2021

Household net worth grew by $60.7 billion in the September 2021 quarter compared with the June 2021 quarter, Stats NZ said today. This represents an increase of 2.5 percent, a similar result to the June 2021 quarter, which was up $60.6 billion or 2.6 percent... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>