Industry New Zealand Appoints Paul Blomfield

Industry New Zealand Appoints Paul Blomfield

One of the most well known names in New Zealand design and fashion, Paul Blomfield, has been appointed Sector Specialist, Design at Industry New Zealand .

Announcing the appointment, Industry New Zealand’s Director, Creative Ind ustries, Cheryll Sotheran said that Mr Blomfield’s experience and networks would prove invaluable in informing the business community about the benefit s of a design-led approach to business.

“Worldwide, creative industries are growing faster than other economic sectors. Industries such as design are k ey to developing an economy that focuses on innovation and exporting high-va lue superior products to the world,” said Cheryll Sotheran.

“Paul’s appoint ment is an integral part of Industry New Zealand’s commitment to the design industry and its stakeholders. We want New Zealand businesses to realise how effective use of design can transform their products and deliver them a com petitive advantage."

Mr Blomfield will work with Industry New Zealand and t he Government-appointed Design Industry Taskforce on initiatives aimed at in forming businesses about the value of design and how it can be a growth enab ler for businesses. “Design creates a point of difference – it adds an ele ment of desirability to a product and makes it stand out from the crowd, sai d Mr Blomfield.

“Design can help a variety of New Zealand businesses to cre ate innovative client-focused products to compete head on with bigger global players.

“I’ll be working with design education institutions, industry rep resentatives and business leaders on how design can add value through the en tire production chain."

Mr Blomfield was previously Executive Director of F ashion Industry New Zealand (FINZ) the fashion industry organisation. He has also been involved in many successful fashion projects at L’Oreal New Zeala nd Fashion Week, Australian Fashion Week and London Fashion Week. Mr Blomfie ld founded Pulp magazine and was publisher of Apparel trade magazine for fif teen years.

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