June Quarter Television Advertising revenue up 15%

New Zealand Television Broadcasters' Council

MEDIA RELEASE

Thursday 24 July 2003

June Quarter Television Advertising revenue up 15%

Television advertising revenue increased by 15 per cent to $141.3 million for the three months to 30 June 2003 compared to $123.2 million for the same period in 2002. The increase takes the total change for the first six months of 2003 to 14 percent. In that period in 2003, television earned $255.5 million compared to $223.5 million for the same period in 2002.

The NZTBC's Executive Director, Bruce Wallace said, "Continuing double digit growth in revenues is encouraging and shows excellent support from advertisers for the television medium. Strong category growth occurred in automobiles, banking and retail and fast moving consumer goods."

Wallace reported that television companies were forecasting ongoing double-digit growth for the rest of the year with few signs of any economic slowdown. He said that the growth reflected highly competitive new season television schedules with strong programming across all channels. Viewing levels were stable at an average of 145 minutes per day for all people over the age of five years.

The NZTBC is made up of the four companies operating national broadcast television channels. They are CanWest New Zealand, Prime Television New Zealand, Sky Network Television and Television New Zealand.

ENDS

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