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Pacific Blue Takes Ownership Of Leisure Market

20 May 2004

Pacific Blue Takes Ownership Of Leisure Market

Lowest Airfares In Town - $99* Flights Up For Grabs

Pacific Blue has announced fabulous new fares on its Trans Tasman flights while at the same time revamping the flight schedule to make it more convenient for both business and leisure Guests.

The new schedule, which comes into place on 01 June, will see the Christchurch to Melbourne service departing at 6.40am instead of 6.00am and Christchurch to Sydney 7.25am instead of 6.30am. There will also be slight changes to the Christchurch to Brisbane and Melbourne to Christchurch routes.

Pacific Blue Chief executive Tony Marks says “While we recognise that Guests like to make the most of their holiday time by getting to their destination early, we also acknowledge that the leisure traveller doesn’t have quite the same commitment or desire to getting out of bed at 4am to hop on an aircraft”.

He added, “By making these services later in the morning, business travellers can still get to their destinations for a full day at work, but mum, dad and the kids can have a more relaxed approach to their holiday. Pacific Blue is not just about offering the lowest airfares but also a friendly and high quality service that puts the fun back in flying”.

To compliment its new schedule announcement, the Christchurch based airline has launched a sale, cementing its position as the low fare leader in the New Zealand market.

Currently operating a daily service from Christchurch to Brisbane, Guests can now snap up a sale fare for only $149* one-way on the net between Christchurch and Brisbane.

Christchurch to Melbourne and Sydney flights along with Wellington to Sydney flights are up for grabs from $99* one-way on the net.

“This is a great opportunity for New Zealanders to escape the winter and head to Australia, whether it be for some sun and sand up north or some serious shopping down south. It will also be a bonus for Australians wanting to pop over here to visit family and friends or get in some early skiing so it’s a win- win for everyone”, Tony Marks finished.

Pacific Blue fares are on sale between now and 24th May 2004 for travel from 01 June until 15 September*.

* All fares are for flights booked on the Internet. $10 more by phone. On sale from now until May 24 2004 for travel from June 1 2004 and September 15 2004. Fares are subject to availability and may not be available on all flights or peak days. For further information Jo Wedlock Manager Promotions and Public Relations 0275 737 727

ENDS

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