Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Int. Investment Pours Into Kim Crawford Wines

More International Investment Pours Into Kim Crawford Wines

Kim Crawford Wines today secured an effective doubling of the Investment into New Zealand by parent company Vincor International, with the purchase of a Marlborough winery for more than seventeen million dollars.

Announcing the purchase Kim Crawford said

"When Vincor bought us nearly two years ago, it was a first for our wine industry, a brand only buy, not a vine, a square foot of land or a brick was sold, just intellectual property, the rights to the brand of Kim Crawford Wines. This investment today with the winery purchase, is proof of the success of that brand buy, for us and for Vincor International. I think this proves the worth of the work and focus on brand development and the brand model, not just for our business, but for the future of the New Zealand wine industry as a whole."

From a wine making perspective Kim Crawford says the winery purchase is boon to the business.

"The purchase of this winery means we have a winemaking team resourced to be focused entirely on our own wines and on our own vision without distraction. It's going to improve quality, guarantees we can manage increased supply and owning the winery outright, means a very welcome decrease in the cost of production."

Vincor International is the third largest beverage distributor in North America and Company Principal and Co-Founder Erica Crawford says Vincor's distribution networks have been crucial in allowing the strength of the brands to show through and deliver sales.

"In wine, distribution is everything, that is until you get your distribution right, once you've done that then brand is everything. Wine shelves and even the waiting rooms to see wine buyers the world over, are crowded and competitive places. It takes strong, lively brands to get through the noise, firstly to grab consumer attention, then to earn their loyalty."

Kim Crawford wines have had significant successes this year internationally, for example Kim Crawford 2004 Marlborough Sauvignon Blanc is the only NZ wine to be selected in the Top 100 Wines of The World in Wine Spectator Magazine, without doubt the most influential wine magazine in North America, if not the world.

Erica Crawford says profile and brand are important, but it all comes back to winemaking.

"Kim works very hard making excellent wines at every price point. We have tremendous success in supermarkets as well as at premium price points with our individual, small parcel, hand made-wines that only go to selected retailers and restaurants here and overseas.

This winery purchase is a tremendous vote of confidence in our approach, which is all about respect for the quality demands of NZ wine, as well as the demands of the consumer. In buying this winery, Vincor have moved to guarantee themselves a surety of supply of Kim Crawford Wines for the years ahead."

For comment please contact Erica Crawford mobile 021 386 140 ericacrawford@kimcrawfordwines.co.nz

Note to editors: Winery Purchase Summary KCW has secured the purchase of a Marlborough winery and some surrounding land, for $17.8 million. The winery is at Marlborough Valley Cellars in Riverlands Industrial Estate and Kim Crawford Wines have been leasing the winery since 2000 from NZ Wineries, a specialist design build and lease back company experienced in the provision of specialist wine and wine processing facilities. The winery has now been purchased from NZ Wineries.

2005 Royal Easter Show Wine Awards Wins For Kim Crawford Wines

In the just released 2005 Royal Easter Show Wine Awards, Kim Crawford Wines has been awarded Gold medals for 2004 Flowers Marlborough Sauvignon Blanc and 2004 Tietjen-Briant Gisborne Chardonnay, Silver medals for 2002 Anderson Vineyard Marlborough Pinot Noir, 2004 Marlborough Pinot Gris and the 2004 Doc's Block Hawkes Bay Chardonnay, as well as an additional six bronzes for the remaining wines entered.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

CTU 2021 Work Life Survey: COVID And Bullying Hit Workplaces Hard, Huge Support For Increased Sick Leave

New data from the CTU’s annual work life survey shows a snapshot of working people’s experiences and outlook heading out of 2020 and into the new year. Concerningly 42% of respondents cite workplace bullying as an issue in their workplace - a number ... More>>

Smelter: Tiwai Deal Gives Time For Managed Transition

Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed to working on a managed transition with the local community,” Grant Robertson said. More>>

ALSO:

Economy: Strong Job Ad Performance In Quarter Four

SEEK Quarterly Employment Report data shows a positive q/q performance with a 19% national growth in jobs advertised during Q4 2020, which includes October, November and December. Comparing quarter 4, 2020, with the same quarter in 2019 shows that job ad volumes are 7% lower...More>>

NIWA: 2020 - NZ’s 7th-warmest Year On Record

The nationwide average temperature for 2020, calculated using stations in NIWA’s seven-station temperature series which began in 1909, was 13.24°C (0.63°C above the 1981–2010 annual average). New Zealand’s hottest year on record remains 2016, when... More>>

Quotable Value New Zealand: Property Market Set To Cool From Sizzling To Warm In 2021

Nostradamus himself could not have predicted the strange series of events that befell our world in 2020 – nor the wild trajectory of New Zealand’s property market, which has gone from “doom and gloom” to “boom and Zoom” in record time. Even ... More>>

PriceSpy: Research Reveals How Shopping Behaviours Have Changed This Christmas

According to a new survey* from PriceSpy , almost 50 per cent of Kiwis are looking to shop locally this Christmas in light of Covid-19; The research also found consumers are changing their shopping habits, with one in seven (14 per cent) getting super-organised ... More>>