Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Fashion Forces And Famous Unite For Good Cause

17 August 2005


Fashion Forces And Famous Faces Unite To Prevent Violence In The Home


EziBuy supported by a star studded line-up launches a major campaign.
EziBuy, New Zealand's favourite catalogue company is proud to announce the launch of one of the largest fashion charity initiatives in the southern hemisphere.

A specially commissioned range of sleepwear, to be known as Handle with Care is being launched in Auckland at Government House tonight (17 August, 2005) featuring a cross section of famous New Zealand women dressed in the garments.

The joint venture is an alliance between EziBuy and one of New Zealand's favourite and most successful international fashion designers Trelise Cooper. Proceeds from the sale and promotion of the range will be donated to the Handle with Care foundation in support of Preventing Violence in the Home, a charity that works to support at risk women and children in New Zealand. Governor General, Dame Silvia Cartwright is the patron of the charity and will host the launch event.

Famous faces from the worlds of TV, film, fashion and sport will launch the campaign by modelling the signature Handle with Care butterfly t-shirts. Television personality Lana Coc-Kroft, Oscar-nominated actress Keisha Castle-Hughes, world champion Silver Fern, Temepara George and fashion designer Sally Ridge will be joined by George's daughter Justine and Ridge's daughter Jaime to showcase the diversity of the range of nightgowns and pyjamas.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

As Australasia's largest apparel and home catalogue company, EziBuy will use its database of over a million customers, five retail stores and on-line shopping service to drive the campaign.

Trelise Cooper has donated her time and skill to creating a range of pyjamas and sleep wear for the catalogue giant. Over a 12 month period Trelise will design a total of four collections for EziBuy, who will market and sell the range here and across the Tasman.

Managing Director of EziBuy Gary Rohloff says the three way partnership is a perfect fit for all the parties involved.

The charity connection is an opportunity for EziBuy to promote its concerns about the safety of New Zealanders. "Domestic Violence is an issue that affects New Zealanders from all walks of life and EziBuy is committed to helping New Zealanders feel safe and secure in their own homes. The opportunity to work with one of our most talked-about and successful designers, Trelise Cooper was an easy decision for the company and it's fantastic to be able to offer her distinctive style as a surprise addition in our catalogue."

Averaged out across the collection, approximately $15 per garment sold will be donated to the Handle With Care campaign.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.