August 2006 - Youth 17 Years and Under

New Zealand children and youth aged 6-17 years are becoming regular consumers of online media with almost half (49%) of them accessing the internet daily, according to Nielsen//NetRatings’ recent eGeneration Report 2006. The eGeneration Report also highlights that 49% of people in this age group living in broadband-enabled homes go online daily compared to 20% in dial-up homes.

Last month’s top site by proportion of New Zealand internet users aged 17 years and younger, crememagazine.co.nz, had 4,162 visitors in August, 50% of whom (2,081) were 17 or under.

The two top sites on this measure, crememagazine.co.nz and 247girl.co.nz, are both online magazine for young girls, having 83% and 87% female visitors respectively in August. According to the eGeneration report, magazine sites are most popular among children and youth aged 12+, 35.7% of whom go online to visit these sites compared to just 19% of children under 12.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.

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