Hitwise Launches Data Center On Public Website

Friday, 15 September 2006, 9:58 am
Press Release: Hitwise

Hitwise Press Release

Top-line Competitive Intelligence Data Available for use by Academics, Marketers and General Public

AUCKLAND, September 14, 2006 – Hitwise, the leading online competitive intelligence service, today announced the launch of its new Data Center. The Hitwise Data Center features a sampling of the online usage and search data that Hitwise offers through its online competitive intelligence service in the New Zealand, the US, UK, Australia, Singapore and Hong Kong markets. The Data Center is available to marketers, businesses, bloggers, academics, media and the general public.

Hitwise data is based on the online usage and search behavior of how more than 25 million Internet users interact with more than 800,000 websites across 160 industry categories.

The Hitwise Data Center is updated monthly and will feature key data points and statistics on a market-by-market basis including:

- Top 25 Most Visited Websites based on market share of visits

- Leading Search Engines by volume of searches

- Top 10 Industry Search Terms from across 20 pre-selected industries, from the more than 160 industry categories reported on by Hitwise

- Monthly rotating Online Usage Report from a featured industry

- Top Four Fast Moving Websites based on market share of visits

- Links to Latest Blog Posts by Hitwise research analysts

The data centers are located on each of the Hitwise websites at:

New Zealand Data: www.hitwise.co.nz/datacenter
Australian Data: www.hitwise.com.au/datacenter
Singapore Data: sg.hitwise.com/datacenter
Hong Kong Data: www.hitwise.com.hk/datacenter
United Kingdom Data: www.hitwise.co.uk/datacenter
United States Data: www.hitwise.com/datacenter

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About Hitwise:
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

ENDS

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