Scoop has an Ethical Paywall
New Head In Direct Mail At NZ Post
23 November 2006
Media Release
New Head In Direct Mail At NZ Post
New Zealand Post is delighted to announce the appointment of Sonya Crosby as national manager, Direct Mail Services.
New Zealand Post says Sonya will offer a direct point of contact for advice and information for its Direct Mail activities.
“I also see my role as that of advocacy and hope to provide that essential credible front of mind presence for direct mail users and industry players.”
Ms Crosby says direct mail is the clear winner with consumers for receiving loyalty based advertising.
“More than 750,000 New Zealanders agree direct mail is their preferred way of hearing about new products and services, and seven out of ten letterbox lovers use direct mail to help them decide where to buy things.
“Advertisers are serious about building purchase intent and loyalty with their customers. It’s our job to make it easier for them to engage with their customers and build their relationships.”
Sonya’s background includes senior roles within newspapers (where she headed up the Newspaper Advertising Bureau), internet and television, along with several years experience in advertising agencies including Saatchi & Saatchi and McCann Worldwide.
Sonya will be
based in Auckland and can be contacted at:
Sonya.crosby@nzpost.com.
Ends
way.
Ends
UN Department of Global Communications: United Nations Proposes New Global Dashboard To Measure Progress Beyond GDP
Banking Ombudsman Scheme: Fraud Check Delays Well Worth The Inconvenience, Says Banking Ombudsman
Asia Pacific AML: NZ’s Financial Crime Gap - Beyond The 'Number 8 Wire' Mentality
Westpac New Zealand: Kiwi Households Adapting Despite Widespread Cost Pressure Concerns, Westpac Survey Shows
University of Auckland: Kids’ Screen Use Linked To Long-Term Deficits In Self-Control And Attention
University of Auckland: Research To Address Equity In STEM For Māori, Pacific And Female Students
