Helios Power – making the day a little better...

Media Release

4 December 2006

Helios Power – making the day a little better…

Today BP New Zealand has launched a fresh new marketing campaign entitled ‘Helios Power’.

New Zealand is the first BP market to launch the campaign, which is part of a new global initiative. The key message of the campaign is BP’s aspiration to “make the day a little better”.

Managing Director Peter Griffiths said “we are very excited to be the first BP market to launch this campaign. The style of the campaign is a fresh new approach for BP.”

“It’s about doing the basics well. We are striving to make the customer experience at BP a little better through things such as customer service and store cleanliness. We recognise that these things can make a big difference to our customers” he said.

The campaign is supported by television, radio, billboards and in store advertising. In addition there will be a number of Helios Power in store promotions.

ENDS

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