That's Life! Records Largest Growth

That's Life! Records Largest Growth

15 February 2007: That's Life! magazine records largest growth amongst New Zealand published mass market weekly magazines.

New Zealand's number one real life title, That's Life! recorded a 5.75% increase year on year in the latest round of the Nielsen Media Research ratings for the period January - December 2006.

This jump in readership is the largest increase among the local mass market weeklies, adding 13,000 readers and increasing That's Life!'s readership to 239,000 per week. Commenting on That's Life!'s successful growth period, Business Communications Director Pacific Magazines New Zealand Colette Gallagher says: "That's Life is such a great formula which has truly lead the whole "reality' phenomenon.

"There is no better way to reach real heartland New Zealand than by sharing real stories about real people and there is nothing else on the New Zealand media landscape that so clearly connects with its audience as much as That's Life! At a time when there was little change in the mass market this is clearly an outstanding result!" Available every Monday, That's Life! is made for real people, about real people and is packed with amazing true stories, puzzles and competitions.

ENDS

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