Won Report - TEQUILA, TBWA\Whybin make top list

Press Release: Friday, 16th February, 2007

WON REPORT – TEQUILA\Auckland and TBWA\Whybin make top list

TEQUILA\ Auckland has been ranked in the top 10 most awarded direct agencies in the world by the latest Won Report, the annual analysis of the world’s best DM.

The Auckland office alone ranked as number 9 in the world for its work in 2006. Aim Proximity New Zealand (combining two offices in Auckland and Wellington) is ranked at 7.

TEQUILA\’s campaign for ASB Rural Banking, “Bootscraper” made the list of the world’s top 50 most awarded campaigns for 2006, at number 26.

Despite not specialising in direct, partner agency TBWA\Whybin also made the top 50 list of direct agencies, at number 23. TBWA\Whybin and 180\TBWA’s “Be the Ball” campaign for adidas, was ranked at 35 on the list of the world’s most awarded direct work for 2006.

The combined points tally of TEQUILA\ and TBWA\Whybin would have placed the agencies at second in the world, and first in Australasia.

Overall, New Zealand fared well in the rankings, with multiple mentions.
Full results, below.

Top 50 Agencies worldwide
1. CP Proximity, Spain 159pts
2. M&C Saatchi, Sydney 145
3. OgilvyOne, Germany 144
4. Shackleton Direct 131
5. Scholz & Friends, Germany 128
6. Craik Jones 124
7. AIM Proximity, New Zealand 120
8. Arc Worldwide, Kuala Lumpur 100
9. Tequila, Auckland 90
10. 20:20 London 82
11. Wunderman, Germany 78
12= Proximity, London 76
12= Draft FCB, London 76
12= Network BBDO, Johannesburg 76
15. Cosette Communications/Blitz Direct, Canada 75
16. Lowe Hunt, Sydney 74
17. Zapping Madrid 72
18. Arc London 71
19. Salem, Sao Paulo 70
20. OgilvyOne, New Zealand 69
21. OgilvyOne, London 68
22. OgilvyOne, Malaysia 67
23. TBWA/Whybin, Auckland, NZ 64
24. Leo Burnett, London 57
25. Story, Edinburgh 56
26. PKP Proximity, Vienna 54
27. Clemenger BBDO, New Zealand 53
28. Nordpol, Hamburg 51
29. BMF, Sydney 50
30. Harrison Troughton Wunderman, London 50
31. Tribal DDB, Germany 50
32. OgilvyOne, Beijing 46
33. Datamidi FCB, Brazil 44
34. Rapp Collins, Australia 42
35. OgilvyOne, Chile 41
36= Saatchi & Saatchi, Singapore 40
36= OgilvyOne, Brazil 40
38. FCBi, Madrid 39
39= Proximity, Portugal 38
39= OgilvyOne, Spain 38
39= Proximity, France 38
39= DDB Germany 38
43. Kitcatt Nohr Alexander, London 36
44. Kolle Rebbe, Hamburg 35
45. Ogilvy & Mather, Sydney 34
46= Host, Australia 32
46= Crispin Porter Boguski, Miami, USA 32
46= The Martin Agency, USA 32
49. BBDO Campaign, Germany 32
50. TBWA, Germany 31

The Won Report Top 50 direct marketing campaigns of 2006
Title Client Agency

Points
1. LynxJet Unilever Lowe Hunt, Sydney 74
2. Milkoholics Purina Friskies OgilvyOne, Auckland 68
3. Cameraphone Teenage Road Safety Leo Burnett, London 52
4. 24: The Game Sony Playstation 20:20, London 50
5. Serendipity Glenmorangie Story, Edinburgh 48
6. Both Sides Malaysian Airlines Arc, Kuala Lumpur 45
7. Wrong Job jobsintown.de Scholz & Friends, Berlin 37
8. Whinging Poms British Council M&C Saatchi, Sydney 35
9. Change your boiler CEPSA Shackleton Direct, Madrid 34
10. Carbon Women’s Aid Organisation Arc, Kuala Lumpur 33
11. Break Virgin Travel Network BBDO, Joburg
12. Paperclips Alfa Romeo Arc, London
13. MINI Movies MINI AIM Proximity, NZ
14. Kinsei Helsinki ASICS Nordpol, Hamburg
15. Frank & Gordon Bell Cossette, Canada
16. Party Coruba Rum WRC, New Zealand
17. I am for sale Audi A4 CPC Proximity, Spain
18. Cancer research Bench OgilvyOne, London
19. NY Carbon Copy Channel 5 20:20, London
Flash Hunk Procter and Gamble Flash Arc Worldwide, London
20. Awareness National Phobics Society HT Wunderman, London
21. IBM Replicant Ogilvy & Mather, Sydney
22. Custominise BMW Iberia Shackleton Direct, Madrid
23. Real Antiques Lufthansa Wunderman, Germany
24. Not Funny BBC TV Licence Proximity, London
25. Jason Donovan Virgin Mobile Host/The Glue Society
26. Bootscraper ASB Bank Tequila, Auckland
27. Stolen Glasses Tooheys BMF, Sydney
28. Lost Souls INBEV, Stella Artois Draft FCB, London
29. Page Turner Singapore Navy Saatchi & Saatchi, Singapore
30. Revival Project S,.A,Damm CP Proximity, Spain
31. Short but Fun VW Polo DDB, Berlin
32. Pick out your home Emaar Properties, Dubai Promoseven Dubai
33. The Incredibles Buena Vista International Zapping, Madrid
34. Oxfam I’m In campaign Draft FCB, London
35. Be The Ball Adidas TBWA/Whybin, Auckland, NZ
36. Textual Harrassment Sony, France Proximity, Paris
37. Communique SA Museum Salem, Sao Paulo
38. Sock First Direct Craik Jones, London
39. Chainsaw Mailing Bosch Scholz & Friends, Berlin
40. Almanac Guinness/Diageo OgilvyOne, Malaysia
41. Claro Club Claro Salem, Sao Paulo
42. Christmas Gift Bola Amiga Leo Burnett, Portugal
43. The Book with Eyes Club de Creativos Espana Zapping, Madrid
44. Amnesty Body Bag OgilvyOne, Frankfurt
45. Perfect Account Man MODS Akestam Holst, Stockholm
46. Lonely Finger SABC Network BBDO, Johnannesburg
47. Blood Box Australian red Cross M&C Saatchi, Sydney
48. Pirate DVD Anti-Piracy Foundation TBWA Hunt Lascaris, Johannesburg
49. A to Z ANZ Bank Rapp Collins, Melbourne
50. Bulldog Clips Land Rover Craik Jones, London

Top Australian/New Zealand agencies
1. M&C Saatchi, Australia 145pts
2. AIM Proximity, New Zealand 120
3. Tequila, New Zealand 90
4. Lowe Hunt, Australia 74
5. OgilvyOne, New Zealand 69
6. TBWA/Whybin, New Zealand 64
7. Clemenger BBDO, New Zealand 53
8. BMF, Sydney 50
9. Rapp Collins, Australia 42
10. Ogilvy & Mather, Sydney 34

About TEQUILA\ Auckland: TEQUILA\ Auckland is the winner of the 2006 Admedia/Fairfax ‘Compact Agency of the Year’ – and joint winner of the RSVP Grand Prix. It is currently ranked in the top 25 in the world on the Won Report of award-winning DM agencies and part of a fast-growing regional network, TEQUILA\ Asia Pacific, also named Media Magazine’s ‘One to One Agency of the Year’. New Zealand clients include ASB Bank, Nissan, adidas, Bridgestone, Firestone Direct, ACP, Fisher & Paykel Finance and MIT. TEQUILA\, along with TBWA\Whybin, was in the Unlimited Magazine’s Best Places to Work top 10 for the second year in a row.

ENDS

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