EziBuy Opens its Doors in Wellington
Media release - embargoed until 1 March 2007
Ezibuy Opens its Doors in Wellington
EziBuy is opening a new store in Wellington’s CBD today as part of its national retail expansion plan.
The Wellington store follows the opening of new stores in Hamilton and Tauranga last year, with a new store planned for Auckland later this year.
The store is in Capital Gateway on Thorndon Quay and was officially opened last night by EziBuy founders, Peter and Gerard Gillespie, at an official function attended by more than 300 dignitaries and invited guests.
EziBuy Chief Executive Mary Devine says EziBuy is delighted to be opening a new store in the capital.
“EziBuy will now be able to provide Wellingtonians with greater access to our women’s and men’s apparel ranges,” says Ms Devine.
“We have always had an incredibly strong following in Wellington and we are confident our presence here will further grow and develop this base.”
EziBuy’s multi-channel retail model allows customers to purchase its products via telephone, website and instore. Central to the model is its catalogue offering, which showcases the company’s apparel and homeware brands to more than half a million Australasian customers.
Ms Devine says the retail expansion plan is key to EziBuy’s growth strategy and a sign of the company’s continued commitment to investing in New Zealand, where it was founded and has its operational base.
Background – EziBuy
EziBuy Limited is the largest fashion clothing and home décor catalogue company in Australasia. It is a New Zealand-owned private company with a turnover in excess of $160 million and employs more than 800 staff.
The company was established in Palmerston North in 1978 by brothers Peter and Gerard Gillespie. It expanded to Australia in 1992.
EziBuy makes its core fashion and homeware collections available through catalogues and via its website. It also has retail stores in New Zealand and Australia.
The company’s first mailing list of organisations and clubs was drawn from telephone books. Thirty years on, EziBuy produces more than 30 catalogues that are mailed to more than half a million people in New Zealand and Australia and dispatches an average of 9,000 parcels a day to Australasian shoppers.
EziBuy’s catalogues showcase the company’s core womenswear brands – Capture, Emerge, Grace Hill, Glory and Urban – plus the extended choice offered by exclusive European brands Together and Apart. Sara, a 16+ women’s fashion collection, completes the range.
EziBuy also provides corporate apparel through Profile, its corporate apparel division, which has led the New Zealand market in providing branded clothing solutions to a range of blue-chip clients and large multi-nationals for 13 years.
A true Kiwi success story, EziBuy is one of the few New Zealand companies that have successfully integrated into the Australian market and has established itself as a trans-Tasman household name.
EziBuy cemented its presence in the Australian market, when in February 2002, it secured the direct database from Australia’s largest catalogue retailer, Coles Myers.
Today, Australian customers account for more than 50 per cent of EziBuy’s total business.