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AIM Proximity secures global creative heavyweight


‘Return of the King’ – AIM Proximity secures global creative heavyweight

Dave King takes on Creative Director role at AIM Proximity Auckland, as Matt Shirtcliffe becomes ECD for Proximity Canada

Auckland, 1 March 2007 – AIM Proximity today announced it has appointed Dave King, one of the leading creative minds in the global direct marketing industry. Mr King will become Creative Director at AIM Proximity Auckland, replacing Matt Shirtcliffe who will take up the position of Executive Creative Director for Toronto-based Proximity Canada.

Darryn Melrose, CEO of AIM Proximity, comments: “We’re replacing one heavy hitter with another. I am delighted that we have attracted one of New Zealand’s greatest exports back to AIM Proximity. Dave King has been the architect of many award winning campaigns overseas and he is a major factor behind the success of Sydney-based M & C Saatchi Direct, which, along with AIM Proximity, was ranked in the top 10 agencies worldwide by the prestigious Won Report.”

“We’re obviously sorry to see Matt Shirtcliffe leave us, but I am pleased he’s staying in the global Proximity network, and I’m sure he’ll be back. I’d like to take this opportunity to both congratulate and thank him for his outstanding contribution at AIM Proximity over the last four years as well as the inspiring role he has played in the direct marketing industry in New Zealand. We wish him and his family all the very best in Canada,” says Melrose.

Dave King will take up the new role at AIM Proximity having been at M&C Saatchi Direct Sydney for the past seven years.


AIM Proximity is New Zealand’s leading direct and interactive marketing agency. It has offices in both Wellington and Auckland and employs over 120 people. AIM Proximity works with many blue-chip clients from across New Zealand including NZ Post, Air New Zealand, Telecom, Shell, Toyota and Progressive Enterprises. AIM Proximity is part of the Australasian based Clemenger Communications group of companies and is a member of the Proximity Worldwide network, the most highly awarded network of agencies.
For further information about AIM Proximity please visit

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