Queenstown Designer Spreads Fashion Wings Overseas

Media Release from claire bloom
29 March, 2007

Queenstown Designer Spreads Fashion Wings Overseas

Queenstown-based designer Claire Brinsley’s first fashion range has been launched overseas by an exclusive UK boutique, only six months after its New Zealand debut.

Claire’s timeless, feminine claire bloom collection has been enthusiastically received by exclusive Welsh boutique Chiesa and suitably so – Claire, 40 hails from Wales.

Located in the fashionable Pontcanna district of Cardiff, Chiesa now showcases Claire’s classic, pretty lines on the same rails as Europe’s most stylish Italian-themed labels.

Claire’s range was introduced to Chiesa owner Maria Church, mother of famed Welsh singer Charlotte, by Claire’s brother Matthew, a marketer and business owner.

Claire’s first collection has made a lasting impression on New Zealand’s eclectic fashion mix since its Queenstown launch last October, with growing demand for her detailed and eye-catching feminine lines across New Zealand.

“I’m thrilled that the first claire bloom range has been so well received in my home country,” said Claire. “This is an exciting period of growth for me and a real confidence booster.

“I feel my clothing appeals to women who appreciate well cut garments and clothes that make them feel special. I have had fantastic feedback since launching last year and have learnt a lot in a relatively short period of time.”

Claire is fully aware of the highly competitive nature of the UK fashion industry but believes claire bloom designs have a point of difference and will find a niche in the market.

“I have always loved feminine styles that have an edge, a difference in terms of detailing or some particularly eye catching fabric. It’s this twist that I aim for in my designs and that I believe will appeal to the UK market. Discerning shoppers are always looking for something different from the mainstream.”

ENDS

For more information and high resolution images please contact Claire Brinsley on 027 280 2226 or info@clairebloom.co.nz

About Claire Brinsley
Resident in Queenstown for the past 17 years Claire is married with two young children. Her fashion and style sense, inherent since early childhood, has been honed by working with top pattern maker Kay Turner (Jane Daniels) professional CMTs and fabric wholesalers.

Claire has a background in marketing and is a co-owner of The Dairy, a luxury private hotel in central Queenstown. When The Dairy was purchased it was a small luxury Bed and Breakfast property. Claire was responsible for overseeing an expansion, redecoration and complete refurbishment of the property to deliver the elegant and contemporary accommodation The Dairy is now known for.

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