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Oyster Bay Number One White Wine by Value in Aust
Press Release
Oyster Bay Makes New Zealand Wine Export History by Becoming Number One White Wine by Value in Australia
19 April, 2007: Super Premium wine brand Oyster Bay has made New Zealand wine export history by becoming the number one selling bottled white wine across Australia by value; a first for a New Zealand product to lead Australian wine sales lists.
Owned by Delegat’s Wine Estate, New Zealand’s third largest winemaker, Oyster Bay’s achievement was recently announced by AC Neilsen in Australia.
Commenting on Oyster Bay Sauvignon Blanc’s rise to success in Australia, AC Neilsen Senior Manager Matthew Knight says “Oyster Bay Sauvignon Blanc’s leading position by value in our market reflects a change in Australian wine drinkers’ preference towards lighter wine styles such as New Zealand Sauvignon Blanc and that the Sauvignon Blanc segment of the market is still very much owned by New Zealand.”
Jim Delegat, Delegat’s Wine Estate Managing Director says “Oyster Bay has only had a market presence in Australia since 2003 so we are extremely excited about the success the Super Premium brand has achieved there in a relatively short period. Our strategy is to establish Oyster Bay as one of the world’s leading Super Premium wine brands and this latest significant announcement by AC Neilsen in Australia is proof that we are indeed more than achieving what we set out to do.”
Philip Gregan, Chief Executive Officer of New Zealand Winegrowers says New Zealand wine exports to Australia have increased by a staggering 50% in the past year alone and production of Marlborough Sauvignon Blanc is getting higher and higher each year in response to global demand.
Mr Gregan says “New Zealand Sauvignon Blanc complements Australia’s own white wine styles and Marlborough Sauvignon Blanc, such as Oyster Bay, epitomises the incredibly popular style that global, not just Australian, wine consumers are seeking out more and more.”
Delegat’s Wine Estate is listed on the New Zealand Stock Exchange and remains majority-owned by the Delegat family. Today it exports its Super Premium Oyster Bay brand to more than 30 countries.
ENDS
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