Clemenger BBDO Takes Out Best in Show

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Media Release 19 April, 2007

Clemenger BBDO Takes Out Best in Show At The 2007 CAANZ Media Awards

Clemenger BBDO walked away with the much sought after Best in Show Award at the 2007 CAANZ Media Awards for their outstanding work on the ‘Bloody Legends’ campaign for Land Transport New Zealand.

Held last night at Auckland’s SKYCITY Convention Centre, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.

Winner of the Supreme award, Clemenger BBDO’s work on the ‘Bloody Legends’ campaign was recognised by judges as a truly exceptional entry on a number of levels, winning them four golds including Best Mixed Media Campaign (Youth/Young Adult), Best Smart Media Idea, Best Use of the Internet/New Media and Best Use of a Small Budget.

“Clemenger BBDO’s entry was an extremely creative and well executed campaign that showed excellent consumer insight delivering an engaging and targeted breakthrough idea,” said the judges.

A truly outstanding performance under pressure resulted in FCB Media being named Media Agency of the Year. After facing what could have been a disaster with the collapse of Universal McCann, judges felt FCB Media was able to turn it into a once-in-a-lifetime opportunity for spectacular growth.

This year’s Media Brand of the Year went to Fairfax Media New Zealand who experienced a year of strong growth through the implementation of a number of successful initiatives and acquisitions. With a vision to connect communities, challenge ideas and enrich lives, Fairfax Media has shown it is innovative, dynamic and visionary in what it does making them a worthy recipient of this award.

A new addition to the category line-up this year, the inaugural ‘Excellence’ Award was presented to Mark Jennings of TV3, acknowledging his achievement in news journalism and contribution to the media industry as a whole.

This year’s CAANZ Media Awards saw a record number of entries – 171, up from 150 in 2006 and more leaders of the industry were called upon to judge the entries with the panel increasing from 45 to 60.

In all, 15 gold medals and 14 silver medals were awarded on the night. The full list of winners is as follows.

Gold Awards:

• Best in Show - Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)
• Media Agency of the Year - FCB Media
• Excellence Award - Mark Jennings (TV3)
• Media Brand of the Year – Fairfax Media New Zealand
• Best Use of Press – sparkphd (for NZ Lotteries “Lotto 1,000th Draw Promotion”)
• Best Use of Radio – FCB Media (for Ministry of Health’s “Team Up Pacific campaign”)
• Best Response Driven Campaign - Media Direction/OMD (for Air New Zealand’s “Grabaseat campaign”)
• Best Use of Sponsorship – sparkphd (for DB Breweries “Tui TV”)
• Best Use of Television – Clemenger BBDO (for Quotable Value’s “ITV campaign”)
• Best Media Sales Proposal of the Year – SKY TV (for the “Electrolux Inspiration Hour”)
• Best Use of the Internet/New Media – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)
• Best Mixed Media Campaign (Youth/Young Adult) – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)
• Best Smart Media Idea – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign”)
• Best Smart Media Idea – Clemenger BBDO (for Land Transport NZ’s “Horses” campaign”)
• Best Use of a Small Budget – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)

Silver Awards

• Best Use of Radio – sparkphd (for Vodafone’s “Music Downloads”)
• Best Use of Out of Home – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash mobile to mobile”)
• Best Response Driven Campaign – Clemenger BBDO (for Quotable Value’s “ITV/Viral” campaign)
• Best Use of Sponsorship – Clemenger BBDO (for Land Transport NZ’s “Horses” campaign)
• Best Use of Television – sparkphd (for Vodafone’s “Select Live”)
• Best Use of Television – sparkphd (for DB Breweries “Tui TV”)
• Best Mixed Media Campaign (Youth/Young Adult) – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash to cash mobile service”)
• Best Smart Media Idea - Media Direction/OMD (for Frucor Beverages Ltd’s “Mizone Challenge”)
• Best Smart Media Idea – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash to cash mobile service)
• Best Use of Research & Consumer Insight – Media Direction/OMD (for Air New Zealand’s “Auckland to Shanghai Launch”)
• Best Use of a Small Budget – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash mobile to mobile”)
• Best Use of a Small Budget – Clemenger BBDO (for Land Transport NZ’s “Horses” campaign)
• Best Use of a Small Budget – Clemenger BBDO (for QV’s “ITV/Viral” campaign)
• Best Long Term Strategic Campaign – sparkphd (for DB Breweries’ “Tui – The Beer Round Here”)

For case studies of winning gold campaigns visit www.caanz.co.nz

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