Design firm wraps up a winner

News release                                                                                                  

Wednesday May 16, 2007

Design firm wraps up a winner

New Zealand’s creative industries continue to mine global gold with the news that Dow Design has picked up a trio of medals in a major international creative design competition.

Auckland-based Dow Design has won a gold and two silvers at the prestigious international Summit Creative Awards announced late last month (April) in Oregon in the United States.

Dow Design won its gold for the packaging design of Bean There, a new range of Wattie’s Baked Beans.  Packaging for Living Nature skin care and Coruba rum both took out silvers.

The awards are peer judged with adjudicators coming from North America, Japan, Germany, Denmark and Dubai.

Dow Design principal Annie Dow says winning a Summit Creative Award is a significant accomplishment.

“We are keen to see how our work shapes up globally and there’s probably no more prestigious award than the Summits. In their 13 years they have established a reputation for excellent judging coupled with tough criteria.

“Because the awards are judged overseas – where we are an unknown entity – the designs are viewed at face value. We believe this provides excellent third party endorsement of our creative abilities,” Ms Dow says.

The Summit Awards use rigorous evaluation criteria and blind judging processes and attract entries from more than 50 countries from five continents.

The competing entries in the Summit Creative Awards came from countries as diverse as Bulgaria, Denmark, Mexico, Thailand and United Arab Emirates as well old rivals Australia, the United States and the UK.

In 2005 Dow Design won two silvers and a bronze at that year’s Summit awards, the third year in a row it had been in the medal count.

ends

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