Action Asia means business for Kiwis

Action Asia means business for Kiwis

The Event of 2007 for New Zealand Business Leaders Who Want To Engage With Asia.

The Asia New Zealand Foundation, the country’s foremost organisation fostering better business relationships between New Zealand and Asia today announced that it will host the Action Asia Business Summit on Tuesday 10 July at Auckland’s SKYCITY Convention Centre.

The Action Asia Business Summit will be the major event of 2007 for anyone interested in improving their knowledge, skills and confidence in engaging with some of the world’s largest and most vibrant economies throughout the Asian region.

The Action Asia programme features some of the world’s most recognised personalities and authorities including Dr Songyee Yoon (Vice President Communication Intelligence, SK Telecom) named by the Wall Street Journal as one of the most influential women in the world; Dr Ifzal Ali, Chief Economist, Asian Development Bank; John McFarlane, CEO ANZ Banking Group plus lots more. In addition, the Prime Minister of New Zealand Rt Hon Helen Clark and Hon Phil Goff, New Zealand’s Minister of Trade will also make presentations.

The variety of keynote presentations, panel discussions and interactive workshop sessions will offer New Zealand businesses the knowledge and skills needed to engage better with Asia and improve their international competitiveness, including:

 How to fine tune business strategy to better engage with Asian economies
 How to refine and implement the business model for Asia
 How to negotiate better deals with Asian business partners and suppliers
 Forecasts for Asia’s future and the implications on New Zealand businesses
 How to brand, market, sell products and services to Asian consumers
 How to overcome cross-cultural challenges
 Asian economic, political and demographic developments
 How to optimise the supply chain for engagement with Asian markets

Hon Philip Burdon, Chairman of Asia New Zealand Foundation says that the Action Asia Business Summit is the most important event for the country as we stand poised at the cross roads with engaging more effectively with the growing Asian region.

“Action Asia will bring together in one event everything New Zealand organisations and individuals need to know about how to better align and position themselves with the Asian region from business, economic developments like Free Trade Agreements through to better appreciation of the cultural considerations for doing business in Asia,” Mr. Burdon says.

“In addition, the powerful line up of internationally renowned experts on the Asian region will share their enormous practical experience and insights including things to do and avoid, commercial strategies for entering and expanding in Asian markets all told based on real world experience.”

Mr. Burdon says that Action Asia is a critical part of Asia New Zealand’s ongoing dedication to deepen understanding and relationships between New Zealanders and the peoples of Asia, and in educating New Zealanders about these opportunities.

“This Summit will help New Zealand benefit from the transformation of Asia’s economies and prepare us as nation to better act upon and seize the many opportunities that are available in Asia.”

A VIP Gala Dinner will also be held the evening before the Business Summit on Monday 9 July, which boasts a fantastic programme of internationally renowned speakers such as Clyde Prestowitz, Founder of the Economic Strategy Institute and author of Three Billion New Capitalists. He will be travelling from Washington DC, to outline the implications of the “great shift of wealth and power to Asia.”

ENDS

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