Lamb Marketing Plan Approved

Lamb Marketing Plan Approved

The announcement by PPCS that it will team up with its rivals to
market lamb into the US and Canada has met with approval from the
Meat Industry Reform Group.

PPCS announced yesterday that New Zealand Lamb Companies have
regrouped to market lamb and mutton. The consortium consists of
Alliance Group, PPCS and ANZCO (Canterbury Meat Packers).

MIRG Chairman John Gregan said his South-Canterbury based group was
heartened to read PPCS' statement yesterday.

"Any co-operation in the marketplace between New Zealand meat
companies has got to be a positive direction for New Zealand meat farmers."

He said there is no doubt that competition amongst New Zealand meat
companies is the major factor in the situation we now find ourselves in.

"It would be great to see the extension of such agreements into
Europe our major lamb market."

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