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New EziBuy Retail Store Opens In Sylvia Park


Media release

New EziBuy Retail Store Opens In Sylvia Park

EziBuy is opening a new retail store in Auckland's Sylvia Park development on Thursday 28 June as part of its national retail expansion plan.

The Sylvia Park store follows the opening of new stores in Hamilton and Tauranga last year and a new store in Wellington earlier this year.

EziBuy Chief Executive Mary Devine says EziBuy is excited about the location of its new Auckland store.

"We are delighted to be part of the new and dynamic Sylvia Park retail and entertainment development," says Ms Devine.

"We have always had an extremely loyal customer base in Auckland so we are pleased to be able to offer them greater access to our women's and men's apparel ranges."

EziBuy is a multi-channel retail model, whereby customers can purchase products online, via telephone, or in-store. Central to this model is its catalogue offering, which showcases the company's apparel and homeware brands to more than half a million Australasian customers.

Mary Devine says the retail expansion plan is key to EziBuy's growth strategy and a sign of the company's continued commitment to investing in New Zealand, where it was founded and has its operational base.

Background - EziBuy

EziBuy Limited is the largest fashion clothing and home décor catalogue company in Australasia. It is a New Zealand-owned private company with a turnover in excess of $160 million and employs more than 800 staff.

The company was established in Palmerston North in 1978 by brothers Peter and Gerard Gillespie. It expanded to Australia in 1992.

EziBuy makes its core fashion and homeware collections available through catalogues and via its website. It also has retail stores in New Zealand and Australia.

The company's first mailing list of organisations and clubs was drawn from telephone books. Thirty years on, EziBuy produces more than 30 catalogues that are mailed to more than half a million people in New Zealand and Australia and dispatches an average of 9,000 parcels a day to Australasian shoppers.

EziBuy's catalogues showcase the company's core womenswear brands - Capture, Grace Hill, Emerge and Urban - plus the extended choice offered by exclusive European brands Together and Apart. Sara, a 16+ women's fashion collection, completes the range.

EziBuy also provides corporate apparel through Profile, its corporate apparel division, which has led the New Zealand market in providing branded clothing solutions to a range of blue-chip clients and large multi-nationals for 13 years.

A true Kiwi success story, EziBuy is one of the few New Zealand companies that has successfully integrated into the Australian market and has established itself as a trans-Tasman household name.

EziBuy cemented its presence in the Australian market, when in February 2002, it secured the direct database from Australia's largest catalogue retailer, Coles Myers.

Today, Australian customers account for more than 50 per cent of EziBuy's total business.

ENDS

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