Goughs takes first step in nationwide network

July 2, 2007

For Immediate Release

Goughs takes first step in nationwide rental network

Gough, Gough and Hamer has just opened in Christchurch the first of a New Zealand-wide network of rental stores, offering a diverse range of equipment for the contracting and DIY market. The new store is branded as The Cat Rental Store.

The company will continue to roll out these new Full Rental Stores (FRS) as part of the overall strategy to enhance its existing rental business throughout New Zealand.

The Cat Rental Store rents Caterpillar equipment from 11 Goughs branches throughout New Zealand, but the opening of this stand-alone business indicates a much wider focus for new Cat Rental Stores.

Eddie Gilliland, New Zealand Business Manager for The Cat Rental Store, said that whereas the earlier emphasis was all Caterpillar equipment, the new stores hold a broad range of equipment from DIY to trade.

”This ranges from hand tools to home and garden, through to a diverse array of trade and construction equipment. We will still continue to specialise in our traditional branded products including Cat machinery and generators, Sullair compressors, lighting towers and Hyster forklifts.

“We also have a large range of merchandise, safety equipment and product to sell, with flexible terms. A point of difference is that everything we hire can also be purchased. We see this new direction as adding another level of support to the construction and DIY sectors,” he said.

Existing New Zealand rental stores will continue to operate as they are until a FRS is set up in that location.

Gough, Gough and Hamer is part of the Gough Group, a large privately owned New Zealand company that incorporates a diverse range of semi related businesses, from new and used equipment, material handling forklifts, truck and trailer accessories, earthmoving equipment through to custom engineering design.

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