Sky On Demand Puts My Sky Customers In Charge

MEDIA RELEASE
6 July 2007

Sky On Demand Puts My Sky Customers In Charge Of Viewing Times For Premium Movies And Events

Saturday July 7th, SKY Network Television is launching SKY On Demand - offering MY SKY subscribers the chance to get premium movies and special events whenever they want.

Designed to compliment the current Pay Per View and SKY Box Office schedule, MY SKY customers will be able to order and watch these titles at a time that suits them using their MY SKY remote.

“SKY On Demand is another new and innovative service, empowering our MY SKY customers giving them what they want, when they want it,” said SKY’s Director of Communications Tony O’Brien.

“Movies cost $6.99 and Events are $19.95 and once a purchase has been made, customers can watch the movie or event as many times as they wish during a 24 hour period, and will be able to pause, rewind and fast-forward if they wish,” he said.

The starting line up includes a selection of WWE Wrestling Events, along with movies such as Casino Royale, The Departed and The Devil Wears Prada. Each purchase is set to automatically delete after the 24 hour period has expired and both Movies and Special Events will be updated on a regular basis. The SKY On Demand service is an additional feature for MY SKY subscribers, who will continue to have access to Pay Per View movies and events in the same manner as before.

There are three ways that customers can access SKY On Demand:

1) Press the ‘guide’ button on their MY SKY remote and then press the Red button on your remote to access the “On Demand” menu.

2) Press the ‘box office’ button on your remote then scroll down to "On Demand'

3) Press the ‘active’ button on your remote, then scroll down to "On Demand'

About SKY Television
SKY Television (SKY), broadcasting via both UHF and DTH is New Zealand’s pre-eminent Pay TV operator, offering a wide range of sports, movies, music, on-demand and general content across more than 80 channels. SKY’s channel line-up includes 6 sports channels, 5 movie channels, 7 general entertainment channels, 5 documentary channels, 5 news channels, 4 children’s channels, as well as other niche channels. (As of 6 June 2007, SKY had 707,255 subscribers)

SKY launched as a three-channel UHF service in 1990, with two further channels added four years later. SKY’s UHF signal reaches more than 83% of the country’s 1.5 million households. In December 1998 it launched a digital satellite service, extending its reach to the whole country. SKY also offers pay-per-view movies, live events and interactive services including Skybet, the Weather Channel, and games channels Mind Games and Playin’ TV.

With the establishment of a new on line DVD rental service and in December 2005, the launch of MY SKY, a new set top box incorporating a personal video recorder, SKY is positioned to bring New Zealand viewers even more entertainment options.

On 8 February 2006, SKY completed the purchase of the New Zealand television business of Prime Television Ltd. The acquisition of a free-to-air channel gives SKY the opportunity to showcase its channels and programmes whilst ensuring that New Zealand consumers can view delayed free-to-air sports programmes such as rugby, rugby league and cricket in primetime.

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