AIM Proximity strengthens strategic capability
PR.0701 - MEDIA RELEASE
AIM Proximity further strengthens strategic capability with key appointment
AUCKLAND, 19 July 2007 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency, today announced the appointment of Janisa Parag to the position of Strategic Planner.
Janisa joins AIM Proximity after 5 years on the client side with key roles within Telecom’s Consumer Marketing and Marketing Insight divisions. Reporting directly to the National Planning Director, Janisa will deliver in-depth customer insight, strategic direction and planning to drive integrated communication and creative strategies for AIM Proximity clients.
Commenting on the appointment, Richard Fraser, National Planning Director says: “We’re delighted to have a Planner of Janisa’s calibre on board. In addition to her strategic nous, Janisa brings practical marketing, research and project leadership experience giving her an invaluable edge and clear appreciation of clients’ needs, expectations and challenges.”
“Further strengthening of our planning team demonstrates we’re more focused than ever on integrating business strategy with creative solutions for AIM Proximity clients,” adds Richard.