M&C Saatchi awarded David Reid Homes ad account

M&C Saatchi awarded David Reid Homes advertising account

Premium group builder assigns Carat as media agency

Wellington 31 July 2007 – New Zealand’s leading premium group builder David Reid Homes has appointed advertising agency M&C Saatchi and media agency Carat New Zealand to drive its new communications strategy.

David Reid Homes selected the two agencies following a competitive pitch. M&C Saatchi’s Wellington office will handle the advertising creative, while Carat New Zealand will be responsible for media planning and buying.

David Reid Homes General Manager Ben Allan said, “We’re proud of the fact we’ve raised the standard for the group building industry. Our commitment to customers is that their home will be built to specification, under a fixed contract price and to the highest level of workmanship. M&C Saatchi and Carat understood our passion for excellence and in their pitch proposal developed strategies and creative concepts that built on the brand’s powerful essence. They were the logical choice to become our new agency partners.”

M&C Saatchi CEO Nick Baylis said of the win, “David Reid Homes has earned a reputation for consistently delivering on promises to their clients which, as anyone who’s ever had a house built will tell you, is a pretty rare thing. Naturally we’re thrilled to be partnering with a company that sets such high standards for itself, and it’s that single-minded dedication to meticulous standards of quality and service that we want to communicate.”

ENDS

Notes for editors
About David Reid Homes
David Reid Homes is New Zealand’s top group building company. To deliver customers their dream home, David Reid Homes design, project management and build with meticulous attention to detail and the very highest level of service.

About M&C Saatchi
M&C Saatchi New Zealand has offices in Auckland and Wellington, servicing clients in the retail, government and media sectors. As part of the global agency network, M&C Saatchi New Zealand adheres to the principle of Brutal Simplicity to create strong, iconic brand identities.

About Carat
Carat is New Zealand’s leading independent media organisation. It has annual billings in New Zealand of approximately $80 million and is part of the world’s largest independent media and communications group Aegis Plc.

© Scoop Media