Pacific Magazines' Titles Remain Competitive

Pacific Magazines' Titles Remain Competitive

The big winner in the latest round of Audit Bureau of Circulation (ABC) results from the Pacific Magazines stable of titles is weekly real-life magazine That's Life!.

New Zealand's number one real-life magazine That's Life! recorded a 2.45% increase in the latest round of the ABC results for the period January - June 2007. This jump brings the circulation of That's Life to its highest copy sales across the past five ABC audits, increasing 1,093 units with copy sales now at 45,739 per week.

Meanwhile, New Idea, winner of MPA Magazine of Year (Mass Market), continues to gain new buyers
in a fickle weekly market. Latest ABC figures reveal another increase in copy sales over the past six months (January - June 2007), with the magazine's total sales increasing from 61,744 to 62,315.

In the teen market, Girlfriend retains its dominance as the number one selling teen magazine in New Zealand. The latest figures from the ABC for the period January - June 2007 show Girlfriend retains the top spot, both in paid retail sales and total copy sales.

Commenting on the growth of That's Life, business communications director for Pacific Magazines New Zealand, Colette Gallagher says: "We are thrilled with this latest result for That's Life!. Every new buyer counts in the current market and clearly the real-life format of That's Life! is more successful than ever and is now being adopted by many other women's magazines in the market.

"The results for New Idea and Girlfriend are equally encouraging. New Idea recently won MPA Mass Market Magazine of the Year so it pleases us to know that our readers agree with our peers.

"Girlfriend continues to dominate the youth market with 39% share of total copy sales amongst the three female teen titles, selling 3,430 more copies than Dolly and 5,145 more copies than Crème every month. The youth market is a competitive playground and our focus is to remain fresh in the eyes of our readers and bring to the playground new and innovative initiatives that will further consolidate the number one position Girlfriend owns."

ENDS

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