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The Warehouse appoints AIM Proximity

The Warehouse appoints AIM Proximity to deliver customer-focused digital marketing

Auckland, 3 August 2007 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency has won the digital marketing contract for The Warehouse Ltd.

AIM Proximity has worked with The Warehouse since 2006, designing and developing the successful microsite. This newly awarded contract now encompasses all e-marketing and website development for the leading retailer.

Stu Yorston, General Manager, Marketing, The Warehouse says, “Ramping up our online presence is a natural step for us to ensure we can better meet our customers’ needs. With its strategic and online capabilities, coupled with fantastic creative, AIM Proximity was the stand out choice as our digital marketing partner.”

“The agency defined a long-term, phased strategy encompassing all elements of digital marketing. Just as importantly, they are a great team to work with and clearly demonstrate an understanding of our brand.”

Darryn Melrose, CEO, AIM Proximity adds, “The past 12 months has been a transitional and dynamic year for AIM Proximity as we focus our work and expertise more and more in the digital space. Winning the coveted Warehouse digital account reflects our leading capabilities in this field.”

“With the realisation that websites are a powerful tool to engage the customer in a way that can improve business results, companies are moving away from the pure design focus which has dominated corporate web strategies up until now. We’re proud to be at the forefront of this transition and we look forward to delivering the best possible digital experience to The Warehouse customers.”


AIM Proximity is New Zealand’s leading direct and interactive marketing agency, combining business strategy with award-winning creative ideas. The agency is at the cutting edge of digital marketing, harnessing the power of emerging technologies alongside established channels to deliver the most effective customer campaigns, in line with clients’ business objectives.

AIM Proximity has offices in Wellington and Auckland and employs over 120 people. Clients include: Vodafone, Westpac, NZ Post, Air New Zealand, Vodafone, Shell, Toyota and Progressive Enterprises. AIM Proximity is part of the Australasian based Clemenger Communications group of companies and is a member of the Proximity Worldwide network, the most highly awarded network of agencies.

For further information about AIM Proximity please visit

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