Repco selects M&C Saatchi to drive brand, retail

Media release

Repco selects M&C Saatchi to drive brand and retail work

23 August 2007 – Auto parts retailer Repco has appointed M&C Saatchi as its new advertising agency. M&C Saatchi will be handling Repco’s brand and retail work in New Zealand and Australia.

M&C Saatchi NZ CEO Nick Baylis says, “It was a great combined effort between our Auckland and our Melbourne office which helped secure the account in what was a highly competitive pitch. We were able to demonstrate a depth of retail capability here and in Australia which convinced Repco we were the right agency for them. We’re can’t wait to start working with Repco; New Zealanders are very passionate about their cars and Repco as a brand really embodies that passion.”

Repco Executive General Manager, Australia and New Zealand, Colin Daly says, “We are looking forward to working with M&C Saatchi. We thank Clemenger Melbourne and BTB for the work they have each done over the last five years.”

The win is the second retail account M&C Saatchi has picked up recently, following the agency’s appointment by Guthrie Bowron in June.

ENDS

About M&C Saatchi
M&C Saatchi New Zealand has offices in Auckland and Wellington, servicing clients in the retail, government and media sectors. As part of the global agency network, M&C Saatchi New Zealand adheres to the principle of Brutal Simplicity to create strong, iconic brand identities.

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