Bakery owner swaps bread for bytes

SSi Limited press release

Baker Turns Software Seller

Bakery owner swaps bread for bytes to become reseller for international software company.

12 September 2007. Christchurch, New Zealand. - International software company SSi has appointed former bakery owner Dennis Davidson as a New Zealand distributor for its GlobalBake software product.

"I put GlobalBake into our business and was so impressed I've decided to sell it to others - I am passionate about the benefits it can bring to a business," says Mr Davidson.

In 2003 Mr Davidson had purchased GlobalBake for the family business, 75 year old Northern Bakeries. The business was sold to Goodman Fielder in 2006.

"We implemented GlobalBake three years before the sale and it had a real effect on our business. GlobalBake will help bakeries, in static or growth phases, without increasing their overhead because it helps introduce significant efficiencies," says Mr Davidson.

He says GlobalBake compared well to the big international software products Northern Bakeries also evaluated, but was less costly and simpler to implement. "That makes it a very attractive proposition to the kind of companies we are selling the product to."

Mr Davidson has formed a company called Successful Business Solutions (SBS) Limited to market GlobalBake throughout New Zealand.

SSi's sales and marketing manager Kerry Glynn says the company was delighted to appoint a company of SBS' calibre to be a distributor of GlobalBake. "We are experiencing strong international growth so we needed a good local distributor to ensure we were looking after local businesses well."

"The baking business experience within SBS, combined with the power of GlobalBake, is proving an attractive combination for local baking and other food processing operations."

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