Veda Advantage Offers Insights With Landscape Tool

Veda Advantage offers unparalleled customer insights with launch of LandScape segmentation tool

Veda Advantage, one of New Zealand's top business intelligence providers, has launched the latest version of LandScape, the most comprehensive geo-demographic segmentation tool currently available.

The product, which has been released by Veda's marketing services division, Veda Solutions Group (VSG), is the only segmentation tool to incorporate Census data with consumer credit information, via Veda's Consumer Credit Bureau, the largest repository of credit information in the country.

Veda Advantage New Zealand Country Director John Roberts says, "A marketing campaign stands or falls on the strength and depth of the data behind it. By combining the most recent Census data with comprehensive credit reporting, we are able to deliver an additional, crucial layer of insight that no other segmentation tool can provide."

LandScape builds highly detailed profiles of customers based on age, family structure, education, household income and wealth characteristics, as well as credit behaviour, enabling organisations to hone and target marketing campaigns to achieve maximum cut-through and ROI.

Mr Roberts says, "Mass marketing is no longer the most effective means of communicating with a target audience. In order to successfully attract and retain your ideal customer, you need a profound understanding of their behaviour and characteristics so that your message is more relevant, focused and effective. It is LandScape's ability to provide that depth of consumer knowledge that makes it such a powerful and effective decision making tool."

ENDS

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