Scoop has an Ethical Paywall
New Book Hits Hard at Business Values
Media Release Released 18 September, 2007
New Book Hits Hard at Business
Values
We hear a lot about values in modern business, but what actually are they, and perhaps more importantly, why and how do you integrate them into every day business? Pirie Brown discusses, in a lighthearted but powerful style the importance of businesses conducting themselves in-line with society’s increasing call for ethical practice. He argues that a business that identifies its values and uses them to drive progress will achieve far greater client and staff loyalty, develop a unique and distinctive brand, and enjoy increased long term profitability.
As consumers become more aware and demanding of the organisations that serve them - and vote with their money - positive community responsiveness is a fantastic bonus for any business. Pirie’s discussion on how to create this is punctuated by entertaining and provoking visual elements. This is an encouragement to accept the challenge that having consistently satisfied customers is no accident; and a tool to communicate this to leaders, managers, employees, and customers. In a conversational style Pirie doesn’t try to force understanding, but does encourage participation.
Mini in size, but full of punch!
Pirie Brown has always sought to ruffle feathers. Not because he likes upsetting people, but because he feels certain boundaries should not be transgressed. That his business success came through accepting the challenge of taking a discredited business in liquidation from complete ruin to thriving success says quite a lot about Pirie’s character.
He is a family and business man who loves to share his experiences and perspectives with an audience. As a speaker he uses anecdotal stories to lend impact to his call for pragmatic, ethical business values; and his first book uses illustrations in a similar manner.
**For
reviews, interviews or any other additional information
about Pirie Brown’s Pocket Book of Bloody Good Ideas –
please contact Phantom Publishing,
info[at]phantompublishing.co.nz or call 07-853 9001**
ENDS
www.phantompublishing.co.nz
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