Burgerfuel Opens Flagship Sydney Store.

BurgerFuel opens flagship Sydney store

BurgerFuel has taken its international expansion programme an important step forward, opening its second Australian store yesterday.

Located right under the iconic Coke sign at the entrance to Kings Cross, Sydney, the landmark store is a key element in BurgerFuel's global expansion plans.

BurgerFuel founder, Chris Mason, says this store represents a foundation stone for the company's overseas development and its high-traffic location will not just generate interest in the brand in Australia, but further afield as well.

"Kings Cross is very much a tourist Mecca, so this new store will be a showroom for our brand and the BurgerFuel formula,"

"The Australian market poses some challenges for us, but the growing sales and great response from the locals to our Newtown store, which opened last December, shows there is a market for us across the Tasman."

He says the company will continue steady expansion in New Zealand, while at the same time building the brand in Australia.

The new Sydney store is the 23rd BurgerFuel store to open, with a further one opening in Napier, New Zealand, later this month.

The Kings Cross store is employing the proven parts of the BurgerFuel formula. Its menu, which comprises high-quality burgers that are big on flavour, is consistent with that enjoyed by its New Zealand customers.

"Our distinctive in-store design, which is a strong aspect of the BurgerFuel experience, is also being used in Kings Cross. After 12 years of development we have refined our approach to the brand, the stores, and the products to an international level.

"We intend to build a successful operation in Kings Cross and use that to offer franchisees in Australia the opportunity to be part of the BurgerFuel system".

The Kings Cross store will be company owned. All BurgerFuel's New Zealand stores are franchised, other than the company's first ever store in Ponsonby Rd, which opened in 1995.

ENDS

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