Breast Cancer Charity Search Engine

Press Release
10/10/07

www.findwithpink.com – Breast Cancer Charity Search Engine

• Findwithpink.com is an alternative to the popular search engine Google.

• A New Zealand based search engine which all profits are donated to breast cancer charities.

• Users can vote for their favourite charity with the most popular charities receiving more funds.

Findwithpink.com has been developed by the online marketing company Media Space as an alternative to Google for internet searching.

The pink colour has been chosen not only because of the association with breast cancer but it is also a fun alternative to Google’s plain white look.

Findwithpink.com uses technology from Google and revenue is generated when the searcher clicks on paid advertising in the search results.

These “pay per click” ads can generate over $1.00 per click which certainly ads up with thousands of people using the website, which is what we hope to achieve.

New Zealand Breast Cancer statistics:

• 1 in 3 cancers occurring in New Zealand women is breast cancer
• Approximately 2,500 women are diagnosed with breast cancer each year
• Over 6 women are diagnosed with breast cancer each day
• Over 600 women die from breast cancer each year
• 1 in 10 women in New Zealand will be diagnosed with breast cancer in their lifetime
• The incidence is highest in women aged 50-54
• Maori women have a 47.7% higher mortality rate than non-Maori
• 1 in 10 men in New Zealand will lose a sister, mother, daughter or wife to breast cancer
• More than 70% of women diagnosed with breast cancer will survive

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