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Y&R Hears Good News
29 November 2007
Y&R Hears Good News
Y&R Auckland and GPY&R Brisbane have been appointed to the Bay Audiology business after a competitive pitch involving Clemenger/Colenso.99 and Ogilvy NZ.
Bay Audiology is the market leader in NZ with 45 clinics and has 13 clinics in Australia with aggressive growth plans. The company is also looking outside ANZ for future expansion.
Jon Ramage, CEO Y&R New Zealand said, "Our trans-Tasman pitch proved we can work seamlessly across two markets and that we can add creative energy to their fast growing business.
"Globally, one in 10 people have a treatable hearing problem, and as the population ages it will become important for a trusted brand like Bay Audiology to address the growing issue of hearing impairment.
"The pitch process provided both our offices with a good sense of how our integrated approach using all channels and disciplines could work to drive their business,” Ramage added.
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