Scoop has an Ethical Paywall
Kiwi pizzaz breaks record for Dominos UK
Release 17 December, 2007
Kiwi pizzaz delivers record breaking response rates for Domino’s UK.
A unique development in text messaging marketing developed by a NZ new media company has delivered record breaking response rates for Domino’s Pizza in the UK.
Developed by NZ company Altaine, ReachOut enables Domino’s to text special offers to their customers’ mobile phones.
“The mobile phone lets businesses such as Domino’s communicate with a large group of customers, contractors, employees or partners at precise times of the day,” explains Altaine CEO Warren Tobin. Customers ‘opt in’ to the service, and receive customized, personalised offers by txt.
“I have never seen such a high level of response in any campaign and the direct marketing costs are negligible. The return on investment is massive,” continues Tobin.
The world’s leading pizza delivery company’s 450 UK stores now have access to ReachOut.
Altaine is a New Zealand owned mobile technology company with clients in the UK, USA, Asia and Europe.
ENDS
www.altaine.com
University of Auckland: Research To Address Equity In STEM For Māori, Pacific And Female Students
Stats NZ: Economic Impacts On New Zealand From Conflict In The Middle East – Report
Advertising Standards Authority: ASA Annual Report 2025 - Platform-Neutral Regulation Keeps Pace With Digital Advertising
Science Media Centre: Lead Pipes Banned For New Plumbing – Expert Reaction
New Zealand Young Physicists Trust: Auckland To Host The ‘World Cup Of Physics’ In 2027; Search Begins For Student-Designed Tournament Logo
Oxfam Aotearoa: Top CEO Pay Increased 20 Times Faster Than Workers’ Pay In 2025
