Scoop has an Ethical Paywall
Trelise Brand
30/01/08
MEDIA STATEMENT
We have noted the claims made by an organic farm challenging the approval, in 2006, of our trademark registration of the brand Trelise.
We are strongly focused on building a global brand which now appears in some 14 countries and more than 250 stores worldwide. Our growing product range includes the Trelise brand name.
The bigger and more successful a brand becomes, the more likely it is to have imitators in the marketplace. To suggest that at this stage in our development, we would be seeking to ride on the coat-tails of an unrelated business, or cause any confusion is incorrect.
We are satisfied that we have correctly followed all appropriate protocols in registering and protecting our brand. We firmly believe we are entitled to continue to focus on international success for the Trelise brand name.
We do not intend to comment any further on this matter.
Alex Brandon
General Manager
Trelise
Cooper
Ltd.
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