Mission Estate Releases 2008 Sauvignon Blanc

News release: 13 May 2008

Mission Estate Releases 2008 Estate Sauvignon Blanc

- Strong demand sees early bottling -

Overwhelming demand for Mission Estate Winery’s Sauvignon Blanc has seen the 2007 vintage sell out far quicker than anticipated, and resulted in the earliest bottling of the 2008 vintage for the Mission yet.

Mission Estate’s chief winemaker, Paul Mooney says the winery began bottling the 2008 Estate label Sauvignon Blanc today following strong sales of the 2007 vintage.

“Our 2007 Estate Sauvignon Blanc vintage sold much quicker than forecasted, which has led us to release our 2008 vintage a good two months earlier than the industry standard.

“Mission Estate Winery has always been a strong Chardonnay and Bordeaux reds producer, but demand for our Sauvignon Blanc has been growing steadily over the last year. It is exciting to see Mission Estate Winery continuing its steady growth in such a competitive market.”

Mission’s Estate Sauvignon Blanc is sourced from the winery’s Hawke’s Bay vineyards and contract growers, and Mooney says the high demand is a strong indication that Hawke’s Bay Sauvignon Blanc is increasing in quality and popularity.

The 2008 Estate Hawke’s Bay Sauvignon Blanc features the lovely ripe flavours and distinct character of Hawke’s Bay grown fruit. It is crisp and full of flavour on the palate showing the fine aromas typical of this variety. The Estate Sauvignon Blanc 2008 has a RRP of $16.95 and is widely available through supermarkets and liquor stores.

2008 Mission Estate Sauvignon Blanc will be on sale at the Cellar Door from Wednesday 15th May, making Mission one of the first wineries in the southern hemisphere to launch their 2008 release.

For more information about the Mission Estate Hawke’s Bay Sauvignon Blanc, and Mission Estate Winery’s other great wines, visit www.missionestate.co.nz

ENDS

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