ANZA boosts services with new appointment

ANZA boosts services to members with new appointment

Auckland, 14 May 2008 – The Association of New Zealand Advertisers (ANZA) has appointed Vanessa Roud to the newly created position of Events and Member Services Manager.

ANZA Executive Director Jeremy Irwin says the Association now runs a large number of events for its members each year, including workshops, industry briefings, training courses, international speaker tours and social functions, necessitating Ms Roud’s appointment.

He says, “We’ve seen an upsurge in members’ requests for senior executive training and opportunities to improve knowledge and understanding of consumers and further enhance relationships with agency and media partners – and this has reinforced the strategic direction of ANZA.”

Ms Roud brings a wealth of events management experience to the new role. She was previously with Flight Centre New Zealand for many years, most recently holding the position of National Business Solutions Leader and prior to that, Area Manager, where she was responsible for the performance of up to 26 Flight Centre stores and arranged many national and international events. She also spent four years in Toronto, Canada, helping to set up Flight Centre’s Eastern Canada division.

She says, “The current climate is proving to be a challenging time for the advertising industry, which is why ANZA is providing even more services to our members. I’m excited to be on board and look forward to meeting all of our members over the coming weeks.”

About ANZA:

ANZA provides a collective voice in dealing with government, media, advertising agencies and other organisations integral to the advertising industry. Members represent the top 100 advertisers within New Zealand and the majority of national brand advertising.

ANZA’s mission is to promote and advocate for an industry environment of free and legitimate commercial communication guided by industry self-regulation. ANZA has led the promotion of self-regulation and runs the LAPS (Liquor Advertising Pre-vetting System) and TAPS (Therapeutics Advertising Pre-vetting System), ensuring that advertising meets the industry codes of practice well before reaching New Zealanders.

Members from all major national brands are represented within ANZA and the governing Council works hard to ensure members have a high level of understanding of issues and access to useful resources and information. The recent Strategic Management Workshop, conducted for ANZA members, was a huge success and reflects the thought leadership position that ANZA is known for.

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