SCENZ Formally Announces Senior Management Changes

SCENZ Formally Announces Senior Management Changes

Industry veteran Warwick Light, General Manager, Sales and Marketing, bound for new high-profile SCE role in Eastern Europe

NEW ZEALAND, Wednesday, 11 June 2008: After more than a decade with the organisation including four successful years at the helm, Warwick Light, General Manager, Sales and Marketing, Sony Computer Entertainment New Zealand Ltd (SCENZ), today announced his imminent departure for a new role as Sales and Marketing Director, Russia and Eastern Europe, based in London.

His new position, which he is set to commence on July 20, will involve the management of 22 employees throughout the key markets of Russia, Czechoslovakia, Poland and Hungary.

“It was an opportunity that was too good to pass up and whilst I’m sad to leave, I’m really excited about the prospect of working in new territories and tackling new challenges,” he says.

He leaves the New Zealand operation in excellent shape. It has consistently maintained a dominant market position that in some aspects is unparalleled anywhere else in the world.

Light will be replaced by David Hine, currently SCENZ’s Marketing Manager, who will head up the company taking a new role as Sales and Marketing Manager effective June 11. He will be supported by Alfie Atilano, SCENZ Commercial Manager. The changes were informally announced at an exclusive SCENZ premiere function held a fortnight ago attended by 300 media, gaming retailers, industry personnel and celebrities.

“It was a brilliant night that showcased the bevy of games and blockbuster titles set for release on PLAYSTATION®3 over the next six months, including Metal Gear Solid 4, Motorstorm Pacifica, Killzone2, Little Big Planet, Buzz Quiz TV and Singstar. With a lineup this strong, offset by the calibre of talent we have within our team and Dave’s proven leadership abilities, SCENZ is positioned extremely well for continued growth and development,” adds Warwick Light.

“The premiere was a celebration of all the great things that make PlayStation a truly unique entertainment entity - innovation, performance, and personalisation. With more than a dozen titles on show, a stunning backdrop and a great turnout, everyone at the event experienced all of those things in spades. It was a truly memorable way to say goodbye to the New Zealand gaming industry, for now at least,” concludes Light.

ENDS

About Sony Computer Entertainment New Zealand:
Based in Auckland, Sony Computer Entertainment New Zealand (SCENZ) is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in New Zealand.

Since the PLAYSTATION 3 launch on 23 March 2007 in New Zealand, over 30, 975 consoles have been shipped and after seven consecutive years as New Zealand's number one game console, over 492,915 PlayStation 2 consoles have been shipped. PlayStation Portable has also enjoyed strong results in New Zealand with over 107,723 units shipped to date, placing the PlayStation Portable in the number one spot for portable gaming consoles in New Zealand. Figures as of March 2008. For global figures, please refer to the Sony Computer Entertainment Europe information below.

For more information on PlayStation products visit www.playstation.co.nz.

About Sony Computer Entertainment Europe Limited:
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006 and the end of January 2008, over 10 million units have been sold globally and continue to be sold at a record level. Between the beginning of April 2006 and the end of January 2008, over 26 million PlayStation 2 consoles have been sold worldwide, continuing its position as one of the most successful consumer electronic products in history. Between the beginning of April 2006 and the end of January 2008, over 20 million PSP systems have been sold worldwide.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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