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World Leader Tests the Air in NZ
27 June 2008
World Leader Tests the Air in NZ
The world’s leading air conditioning manufacturer has selected New Zealand as its test-bed for global expansion. Gree will begin a campaign later this year with their NZ distributor, Realcold.
Gree is the world’s most popular air conditioning brand, despite not having achieved sizeable presence in any English speaking market. Gree manufacture and sell more units than other brands, and will even begin manufacturing for its competitors in 2009.
The NZ distributor, Realcold, have formed a partnership with Gree to establish the best ways to introduce the relatively sophisticated Western consumers to its products.
Gree currently sell less than 5% of the NZ market, but globally will sell more than US$6 billion this year.
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